Hinduja Group flagship, Ashok Leyland (Light Vehicles) and Gulf Oil joined hands to launch a co-branded range of lubricants for the new range of Ashok Leyland Light Vehicles like DOST, the first vehicle from the Ashok Leyland - Nissan joint venture. This exclusive range of co-branded lubricants, aptly branded as the Next Generation ‘NxG’ series, has been specially blended by Gulf Oil and has been jointly tested for superior performance.
In a scenario, where operating economics are so crucial, the ‘NxG’ series of lubricants will go a long way in lowering operating costs for light vehicle owners.
The “NxG” series is the fourth range of co-branded lubricants launched by Gulf Oil in association with various OEMs in the past one year adding to Gulf Oil’s existing rich portfolio of co-branded products. It is also a reflection of the confidence that OEMs repose on Gulf Oil for their technical prowess, distributions strengths and equity of brand ‘Gulf’ which is one of the fastest growing in recent years.
Speaking on the sidelines of the DOST launch in Mumbai, Ravi Chawla, President – Lubricants, Gulf Oil noted “We are delighted to introduce this new range of high-performing lubricants that will add value to the users of Ashok Leyland’s Light Vehicles. The new NxGrange reaffirms the commitment of both the organisations towards their customers. Gulf Oil is proud to be associated with the Ashok Leyland-Nissan joint venture look forward to a long and mutually beneficial association.”
Nitin Seth, Executive Director, LCV Marketing, Ashok Leyland said “Gulf Oil leads the industry in terms of technology as well as distribution and have proven strengths across segments. They have been pioneers in creating long drain engine oils which allow the consumer to get the maximum out of his vehicle. We are pleased to jointly launch the “NxG” series of co-branded lubricants with them to cater to our customers.”
In a previous initiative of a similar nature, Ashok Leyland and Gulf Oil, giants in their respective fields, had launched the‘Max’ range of co-branded lubricants for the Medium & Heavy Commercial vehicle segment pioneering the trend of long drain lubricants in India.
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