Escorts enters Cambodia with Farmtrac tractors

By: Motown India Bureau

Sep 13 2013

Escorts Limited has announced its entry into Cambodia with the launch of its premium tractor range - Farmtrac. For the launch, Escorts has collaborated with TATA International which will operate as the distributor (TATA South East Asia (Cambodia) Ltd.) of the brand. With world-class technologies, impressive features, and stunning looks – these new tractors are set to revolutionize the Cambodian tractor market. With a range from 25 HP to 110 HP and their four wheeled drive, the Farmtrac models are best suited for paddy, sugarcane, palm and rubber plantations in the country. These tractors come with standard 12x12 synchromesh transmission for suitable speeds and easier loader work. S. Sridhar, Chief Executive Officer, Escorts Agri Machinery said, “I am convinced that Cambodia in particular and South East Asia in general is poised for a gigantic leap forward in agriculture. With increase in international demand for agricultural products, the need to produce more from the existing land bank has only accentuated. This has led to increased farm mechanization and adoption of new technologies. We have successfully explored this market and are overwhelmed with the tremendous response that we have received. The products that we are launching today are a reflection of how Escorts would continue to bring in apt technology to Cambodian agriculture to deliver prosperity to farmers across.”

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