How was it before the internet became popular? Very simple,
people read newspapers and magazines, watched the limited news on television
and listened to radio. Then came the internet bomb. Why bomb? Because it almost
bombed out several running establishments that were based on the old print
formula! Was that good or bad? No idea, to tell you frankly. Till the early
nineties and even well into the dawn of the 21st century, print
based magazines and newspapers followed a principled pattern. It’s like having
a good breakfast, a balanced diet for lunch and dinner. What happens when you
disturb the pattern with a double dose of fast food? It merely leads to the
birth of an aggressive society and a fresh set of cases of all kinds of
ailments from rheumatism to heart attacks. I am sure you did not understand
that statement. In the days of yore, when internet speeds were terribly slow (500kb
of data download would hang your computer for hours together!!) there was a way
journalists in newspapers and magazines performed. Young journalists would join a magazine
or a newspaper, get trained over years under the professional guidance of a
senior journalist and then learn his or her way up, guided by the strict and
disciplined rules of journalism.
Television journalism, until it became a 24 hours drama,
never really impacted print journalism in any way. It only spawned the growth
of journalism and resulted in new jobs being created. It was only when internet
speeds started increasing and the access to internet became easy, that things
started changing big time. It was both
good and bad. Good because anything you wanted to know was available at the
click of a mouse (no, not the small little animal!). Suddenly the fat
dictionaries and encyclopaedias you consulted became redundant. The books you bought
and read could now be read on the net. Any information under the sun (well
almost any!) could be found on the net. Who was first President of India? How
do you spell the word aphrodisiacal ?
Who are the Red Indians? Where did the Aryans come from? What is God particle?
Anything you wanted to know you could find through a search engine. When the
internet was evolving in the early 1990s, search engines were the likes of excite, alta vista, yahoo, hot bot, bing and
google. Google then simply began to
get popular by the day and today it’s everyone’s best friend. You have a doubt,
a simple headache, a heart ache, a tooth ache, a need to connect with someone somewhere
in the world, well Uncle Google helps you big time.
Thus, as the internet started evolving at a great speed in
came interesting things like social media networking sites. But before that,
came in your postman, yes sites that helped you send your mails. We may all
have heard of things like Yahoo mails, Rediff mails, hotmail, etc. Then came in
the big daddy of mail service--Gmail. That took our mail service to a new
orbit. Social media networking sites too grew alongside. Mouthshut, linkedin, orkut, bebo, flickr, ibibo, instagram, myspace,
pinterest, twitter, facebook etc became popular with twitter and facebook
dominating the scene. Alongside came in another term known as blogging. Blogs
are simple thoughts written on a website. It’s like a column or a piece of
views one shares with the world around them through the internet. For example,
what you are reading right now is simply a blog....my thoughts expressed
through www. Got it?
Of all the social media sites that have impacted modern day print
journalism, there is none like twitter. Twitter account holders can simply
tweet in less than a handful of words about anything around the world, any time
and any number of times. Those tweets can then be hash tagged, tagged, ‘retweeted’,
and ‘favourited’. Pictures can be attached to these tweets and the entire world
can stay connected every micro second, every second and every moment. Through
your twitter account you can have twitter followers and can even follow other
twitter account holders. Every major politician around the world, every known
celebrity, some of the most powerful industrialists, the rich and the powerful,
the not so rich and the not so powerful, they all tweet. Our very own Prime
Minister Narendra Modi is a great fan of Twitter and tweets by the dozens every
day.
Tweeting does not cost a dime, except for the fact that you
have to have a computer and an internet connection. You can also tweet using
your mobile phones and ipads and tablets, provided you have access to internet.
If you have hundreds and thousands of followers, it’s a sign of your
popularity. Journalists follow celebrities and politicians on Twitter to get the
latest on their thoughts and maybe even important decisions.
The internet has already proved to be a threat to print
journalism in the West, with several major and iconic newspapers and magazines
shutting shop. In India, the internet has definitely impacted the print run of
several magazines and has even led to the closure of several. Now that takes me
to automotive journalism. If news is dished out at less than the cost of a
dime, how can one expect auto magazines to survive? Websites are already
proving to be the cheapest way to distribute news (words, pictures etc). So far
so good, but what is disturbing is that the quality of whatever is left of
journalism is taking a hard hit with too much importance being given to certain
aspects of the internet (like social media networking sites, blogging sites
etc). In automotive journalism, for example, you have very tom, dick and harry
jumping in to become an automotive journalist. There is no formal training, no
sense of responsibility and no direction whatsoever for these so called “internet
journalists”. Bloggers in the automotive space have the same respect and
attention like the ones given to journalists who are in the print media. While
the print media still believes in training, responsibility and maturity, the bloggers
have no such thing to fall back on. They are on their own, like a ship without
its sails.
Where is it all going to end? Only God knows. It’s like conscripting every Johnny
on the road at the time of war. You end up ordering for more body bags, because
it only gets messier. While journalism has definitely gained tremendously with
the internet, it has also lost a lot. For automotive journalism in India,
unless the big auto firms understand and encourage good journalism, there is
bound to be a disastrous future for the writing community. From the looks of
it, auto majors and automotive companies have no clue about what I am talking
about. So let’s just blog and be happy!!