The Citroen Ami electric car, on the other hand, is a revolution by itself. This electric car is sold in several countries in Europe and is a great success in these countries where it is driven by professional and individual customers. The company claims that since its launch in April 2020, Citroen is something of a surprise to the micro-mobility market thanks to its conception thought out to design an affordable object and its online purchase journey like any other current consumer goods. Rather than a small car, its more on the lines of an electric quadricycle. This vehicle is used as a cargo vehicle in several countries.
Will a small electric car be accepted by Indian consumers?
The moot question is whether an electric car that is shaped more on the lines of a quadricycle, and one which could cost around Rs 8 to 10 lakh at best be accepted in India? Indian consumers at large don’t really care about the environment, neither are they really bothered about traffic jams, or any other woes relating to the planet or even their own lives. All they want is a lot of bang for their buck. And when we talk of value for money proposition, the consumers want size, space, style, technology, comfort and a bit of butch in their cars. Some of the so called ICE SUVs in the range of Rs 9 to Rs 18 lakh provide all of that to the average middle class buyer.
The rich cannot be trusted to provide a great market for a car like the MG Air EV. The rich in India go for exclusive buys and their numbers are few. The sales of BMW, Mercedes-Benz and Audi cars are a testimony to their limited sales of luxury cars in India. Each of these luxury brands sell anywhere between 8000 units to 14000 units each per annum. Yes, that is the total number of cars sold by each of these players every year. Thus, even if the rich opt for the MG Air EV as their third or fourth car, it would neither set the sales charts afire nor will it ease the traffic congestion on the roads.
Unless a car like the MG Air EV becomes popular among the middle class, it will not make a dent to India’s pollution and traffic woes. Egos rule the market for car purchases all over the world. By buying an MG Air EV car, or any electric car of that size, nobody has to compromise on comfort and modern technology. These cars today come with very modern technology and loads of comfort. In fact, buying small electric cars and in the process decongesting our roads is the need of the hour. But for that, every Indian car buyer has to have a new outlook towards buying a small electric car the size of an MG Air EV. The government too should bring out policies that support the buying of small electric cars. Driving is not all about zipping from Delhi to Mumbai on a highway in 12 hours. It’s all about driving within the city to complete myriad chores without harming the environment and without causing traffic snarls. Besides, I don’t want my friends in Mumbai to be drowned as the sea levels rise. Remember Thwaites?
Roy Punnoose Tharyan is a “born again” auto journalist who wants more truth to prevail in the field of automotive journalism. He has more than 35 years of journalistic experience in the fields of business, economics and automotive, both B2B as well as B2C. He is an avid photographer, videographer and has mastered the skill of video editing. He does not believe in automotive awards and boring seminars. He is also the Founder Editor of Motown India