Wax, US (Chicago)-based car care brand,
announced its entry into the Indian market. The brand has launched its complete
range of appearance products for both four-wheelers and two-wheelers for every
surface including paintwork, wheels, tyres, upholstery, and plastic, among
family-owned company with deep roots in Chicago, Turtle Wax stands for
innovation in car care, and for nearly 75 years has pursued products that
transform how consumers take care of their vehicles. Turtle Wax’s legacy dates
to1944 when Company founder Ben Hirsch invented “Plastone”, the world’s first
liquid auto polish in his family bathtub. In 1946 when Plastone was renamed as
Turtle Wax, the iconic brand was founded and has since then emerged as a
household name in more than 120 countries around the world.
John Healy, Turtle Wax’s Executive Chairman, (and Hirsch’s grandson) said: “Our
entry into the Indian market adds a fantastic new chapter to our history. We
are thrilled to be here and offer our world-class product suite to weekend
warriors and enthusiasts alike. India is unarguably the most vibrant and
diverse automobile market in the world. This country not only holds great
promise for the business but is of strategic significance to our global trade
channels. We are keen to adapt and invest in India’s people and their car care
culture more than anything else. With the most innovative global products, we
are confident of Turtle Wax’s position as one of the leading car care brands in
Wax will be launching in India an extensive range of products that suit any
skill level and address challenges that most drivers and motorcyclists face.
From the buzz worthy, detailer-favorite Hybrid Solutions Ceramic range to the
Quick & Easy range designed for novice users, Turtle Wax will have cars
looking great and protected from the difficult Indian climate. The company will
add its innovative Professional series and Ceramic coating range to the
existing portfolio as it gears to partner with OEMs across the country,
offering breakthrough solutions.
Murali Puravangara, Country Manager and Director of Turtle Wax Car Care India
Pvt. Ltd. said that while the company has multiple distributors across the
country, it plans to setup Turtle Wax branded loyalty detailing stores to provide
a variety of innovative services and products for personalised customer
selection. To celebrate the launch in India, Turtle Wax is launching an
exclusive car care kit to introduce car owners to their no. 1 range of
products, including the below products:
ICE SNOW FOAM WASH for experiencing Car Spa at home with rich foam car wash
QUICK & EASYTURTLE WAX INTERIOR 1 CLEANER for 1 -step cleaning of all
fabric, carpets and vinyl
QUICK & EASY TURTLE WAX INSIDE & OUT PROTECTANT for shiny plastic,
vinyl &rubber surfaces
TURTLE WAX ICE SEAL N SHINE infused with Carnauba wax that seals in shine and
protects your car paint for months
TURTLE WAX ODOR-X Travel spray to give a refreshing fragrance with Caribbean
CLEARVUE RAIN REPELLANT for smear-free windshield glass that enables clear
visibility while driving during the monsoon rains
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