Royal Enfield launches women’s apparel range in India

Motorcycle manufacturer Royal Enfield announced the launch of its first ever apparel and riding gear range, exclusively for women in India. Available online and at the select stores in Delhi, Bangalore, Ahmedabad and Kolkata, this concise first collection includes riding jackets, trousers, gloves & helmets with a complement of t-shirts, shirts and jeans.

The value for money apparel range priced from Rs 700 to Rs 14,000, has been crafted keeping in mind the riding habits of our female customer and the varied weather conditions across the country. Taking inspiration from the ‘motorcycling way of life’, the clothing range has been designed to be aspirational yet accessible and support women in their pursuits of exploration.

To celebrate the launch, Royal Enfield apparel will bring the powerful stories through a digital campaign, of those adventurous souls who have been defying conventions, creating their own paths with their deeds making the world a more equal place. The digital campaign #DeedsNotWords will kick off on June 16.

The range includes: