Tyres has introduced the all-terrain tyres, Apollo Apterra AT2, for SUV
enthusiasts. This all-terrain tyre complements Apollo’s existing Apterra range
including specialised Highway Luxury (HL), Highway Terrain (HT), High
Performance (HP) and the All Terrain (AT) tyres for the SUVs.
Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres
Ltd unveiled the tyre in the presence of the media, company’s business partners
and the sales/marketing team.
and developed as a collaborative effort between the two Global R&D Centres
-- in Enschede, the Netherlands and in Chennai, India -- and a cross-functional
team comprising members from R&D, Manufacturing, Service, Business Quality
and Marketing, Apterra AT2 will be produced at the company’s Vadodara unit in
Gujarat. This tyre has been thoroughly tested in the toughest of conditions in
South Africa before being introduced today.
The company is looking at catering to the all-terrain market of approximately 15,000 tyres/month in India, and is introducing 8 sizes in phase 1, which are targeted towards vehicle like Endeavour, Fortuner, Pajero, Force One, Scorpio, XUV 500, Hexa and others. Another 6 sizes of Apollo Apterra AT2 would be launched in phase II, and together, the range will cover over 90% of the all-terrain vehicle market.
Equipped to handle obstacles both on-road and off-road, the Apollo Apterra AT2 is designed to outperform on all terrains. It has a patented tread design with 3D interlocking sipes, tread with DPF technology and the shoulder design with SAW-Tooth technology, which provides a higher level of traction. Triplex casing and high tensile steel belts makes the tyre highly durable and impact resistant. The herringbone grooves of the tyre ensure efficient water drainage on wet roads and provide better control during off-roading. The wider tread width provides stability during cornering.
Designed with a unique abrasive film for higher performance, TVS Apache, a friction brand of Brakes India, launched platinum brake pads for the luxury car range which have been designed for comfort an...
Uno Minda, a leading Tier 1 supplier of proprietary automotive solutions to original equipment manufacturers (OEMs), has announced the launch of its BS VI -compliant automotive engine oils for two-whe...
Vida, powered by Hero, the emerging mobility brand of Hero MotoCorp, has initiated operations of its public charging infrastructure in Bengaluru, Delhi and Jaipur. The brand has set up nearly 300 cha...