Sandhar Amkin Industries Pvt. Ltd unveiled its range of motorcycle and scooter helmets under the brand name of ‘Mavox,’ with the brand tagline ‘Nayi Soch Nayi Raftaar.’ The company is also planning to introduce a range of functional, safety and lifestyle riding accessories. The helmets are priced in the range of Rs 1500 to Rs 3000. The full faced ones cost Rs 2400 to Rs 3000.
The three exclusive products in the range are OX10, OX11, and FX Max which come with features like UV resistant paint that maintains the premium finish; water tight interface visor for wet and rainy conditions, and a compact design structure for better stability of helmets, to name a few.
The brand name is derived from the word maverick meaning unique, youthful and a trendsetter and it is combined with the strength of ‘Ox’ representing power, stability, and energy. Deploying the latest technology and equipment to ensure each product goes through extensive safety procedures and no details miss the eye, Mavox helmets have been tested and constructed keeping in mind the everyday use of a rider. The story does not culminate here, the company aims to manufacture and market products that are truly best-in-class in safety, affordability and style.
The company has set up its pilot Manesar plant which has the capacity to manufacture over 2 million helmets per annum and will be adding capacity as required. The initial investment incurred by the project is Rs 25 crore (250 million).
Ayyushman Mehta, Managing Director, Sandhar Amkin Industries Pvt. Ltd. said, “While efforts are being made for the enforcement of certified two-wheeler helmets in India, we still have a way to go. Not surprisingly, most two-wheeler accidents in India result in head injuries. In such a situation, helmets that are not just accessible but highly protective and aesthetically designed at the same time are the need of the hour, and with Mavox we strive to deliver on that demand.”
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