Motorcycle maker Royal Enfield, part of Eicher group, and
Happy Socks, a leading European brand for designer socks and men’s underwear,
have come up with the most unexpected collaboration. The collaboration comes to
life in form of a limited edition, multi-product line capsule collection of
apparel & accessories for men that include motorcycling jacket,
sweatshirts, t-shirts, helmets and a series of socks and boxer briefs.
The unique collaboration brings together two global, fun
and evocative brands to celebrate the finest expression of ‘Pure Motorcycling’
in form of Royal Enfield’s café racer - Continental GT. The collection inspired
by the rocker cultural and café racing phenomenon from 1960s, celebrates the
spirit of fun that is at the heart of both Happy Socks and the iconic
Continental GT. As an ode to the collaboration, Royal Enfield has also created
four limited edition Continental GTs, that will be displayed at Happy Socks
exclusive brand stores in nodal cities like London, Stockholm, Copenhagen and
The line of limited edition apparel and accessories will
only be available at Royal Enfield exclusive gear stores in Mumbai, New Delhi
and Bengaluru; and also available exclusively on
The line of unisex socks and men’s underwear inspired by
the collaboration will be available at all Happy Socks stores across the world.
To read more about the collaboration you can visit
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