Available in multiple sizes and finishes, the SBA-20 was introduced at prices ranging from INR 1,869 to INR 2,459, depending on the variant. Its combination of functional features, distinctive styling and accessible pricing has helped position it as an option for riders looking for everyday protection without compromising on aesthetics or convenience.
The milestone comes amid increasing attention to two-wheeler safety and the importance of wearing quality, certified helmets. As motorcycles and scooters continue to remain an essential mode of transportation across India, the demand for helmets that combine safety, comfort and affordability presents opportunities for manufacturers to reach a wider consumer base.
Steelbird’s established distribution network, dealer partnerships and growing retail presence have helped make its helmet portfolio accessible to consumers across metropolitan cities, smaller towns and emerging markets. The SBA-20’s sales achievement reflects the contribution of product design, market reach and consumer acceptance in building the brand’s presence across different rider segments.
Rajeev Kapur, Managing Director, Steelbird Hi-Tech India Limited, said, “The SBA-20 crossing the 10 lakh sales milestone is an important achievement for us and a reflection of the trust consumers continue to place in Steelbird. Our endeavour has always been to develop helmets that bring together safety, comfort, design and accessibility. The SBA-20 reflects this approach by offering riders a practical and stylish product for their everyday journeys. This milestone encourages us to continue innovating, strengthening our product portfolio and contributing to a stronger culture of helmet use and road safety in India.”
With the SBA-20 crossing the one-million-unit mark, Steelbird continues to build on its portfolio of successful helmet models, strengthening its focus on consumer-centric design, accessible safety solutions and a wider reach across India’s two-wheeler market.