Yokohama India has introduced the Geolandar A/T with white-letter styling, giving SUV and utility vehicle owners a new way to bring their vehicle’s exterior in line with an active, adventure-driven motoring lifestyle. The Made-in-India 15-inch Geolandar A/T is now available in the Indian market with the white-letter design (Outline White Letter), pairing its established all-terrain-inspired look with a bolder, more expressive sidewall.
For many SUV owners, the vehicle is as much a statement of intent as a mode of transport - built for weekend trail runs, road trips and life beyond the city. The white lettering plays into that spirit, creating sharp contrast against the sidewall and turning the tyre into a visible part of the vehicle’s overall styling, rather than a purely functional component.
The 15-inch Geolandar A/T is suited to a range of SUVs and utility vehicles, including the Maruti Suzuki Jimny and Mahindra Bolero - vehicles closely associated with off-road capability and outdoor use. The distinctive treatment sharpens the side profile and reinforces the go-anywhere identity that draws many owners to the SUV segment in the first place.
Commenting on this, Gaurav Mahajan, Head of Marketing and OE Sales, Yokohama India, said: “For today’s SUV owner, driving is increasingly part of a broader motoring lifestyle, where the vehicle reflects a sense of individuality, adventure and personal expression. The GEOLANDAR A/T is designed to complement that mindset, bringing a more distinctive and rugged character to the vehicle. It is for enthusiasts who see their SUV as more than a means of getting from one place to another, and want every element of it to reflect their passion for the road and the lifestyle that comes with it.”
The Geolandar A/T - earlier available in India through imports - is now being produced at Yokohama India’s manufacturing facility in Visakhapatnam, Andhra Pradesh. The Outline White Letter 15-inch variant is currently available in the market in two sizes, with the company also looking to expand the range through locally produced 16-inch to 18-inch sizes in 2027.