The event, which saw a slickly choreographed product reveal followed interactive experiences such as a road-safety-themed graffiti wall, was filled with several engagement activities with budding young cricketers and Bangalore’s two-wheeler community – positioning Hyp3 as part of Tvarra’s larger mission to build a culture of safer and more inclusive mobility in India. This mission is underscored by a sobering reality: A study titled Advancing Child Safety in India found that around 60,000 children die due to road accidents in India every year.
Exhorting the invitees, especially the kids and young adults to follow safe riding protocols, including wearing quality headgear Venkataraman, who’s also an avid cyclist said, “I cannot overstress the importance of wearing a well-fitted helmet to protect your head against any mishap that might occur and Tvarra’s customisation for kids and young adults by offering them Hyp3 helmets is a step in the right direction for making youngsters aware of the importance of protective headgear.”
The evening also saw the invitees getting an immersive retail space experience at Tvarra’s new flagship store, with consumers being able to engage directly with the brand’s products, safety philosophy and riding culture initiatives.
The highlight of the event was a special, fun-filled interaction of 22 Under-14 kids from the J P School of Cricket, Jayanagar.
The launch coincides with a steep rise in the number of women two-wheeler owners, especially young mothers who often travel with their children as pillion. With Tvarra, the company plans to reconfigure the category of protective headgear for riders by incorporating elements of comfort, fit and lifestyle expectations of younger consumers, while remaining steadfast to the certified safety standards.