Krafton India and Royal Enfield announced a landmark partnership that bridges two of India’s most influential cultural domains - mobile gaming and motorcycling. The collaboration debuts Royal Enfield’s iconic Bullet 350 and the OG cafe racer Continental GT 650 as rideable motorcycles inside Battlegrounds Mobile India (BGMI), offering an unprecedented blend of automotive heritage and interactive entertainment.
Royal Enfield also showcased a custom-built, real-world motorcycle inspired by BGMI’s tactical and war-ready aesthetic - crafted on the soul of the Continental GT 650 - underscoring the creative synergy between both brands.
Opening 2026 with one of the most significant brand integrations in Indian gaming history, this collaboration reinforces BGMI’s continued ambition to expand its universe through culturally relevant, localised experiences, while reflecting Royal Enfield’s intent to engage India’s next-generation audiences through innovative digital platforms. Gaming enthusiasts will soon experience the thrill of riding legendary Royal Enfield machines across virtual battlegrounds, while auto aficionados will see their passion reflected inside one of the country’s largest entertainment ecosystems.
“This strategic partnership with Royal Enfield embodies BGMI’s vision of creating culturally meaningful and locally rooted experiences,” said Seddharth Merrotra, Head of Business Development & Partnerships at Krafton India, adding that “2026 will be a year of many firsts and we’re kicking it off with one of our most ambitious brand integrations yet, while fundamentally elevating how partnerships enhance player engagement and drive shared value. Royal Enfield is an iconic name in the global automotive universe and its deep community roots with evolving digital ethos make it a natural ally for BGMI’s player-centric universe. Together, we are weaving storytelling, lifestyle, and digital culture into gameplay in a way that truly reflects the aspirations of modern Indian youth. Looking ahead, this collaboration sets a strategic foundation for future partnerships that are experiential, immersive, and deeply connected with our community’s passions across movies, sports, FMCG and lifestyle landscapes.”
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