BMW Group India is accelerating its network expansion in the Delhi NCR region with the opening of Bird Automotive’s third showroom in Gurugram. Situated at Trilium Avenue, Sector 29, Gurugram Haryana, the showroom’s strategic position offers enhanced accessibility for premium customers across the city and its surroundings, further strengthening BMW’s promise of an elevated luxury experience.
Hardeep Singh Brar, President and CEO, BMW Group India, said, “India remains a pivotal market for BMW Group, and the National Capital Region continues to be a key growth driver. The inauguration of Bird Automotive’s new Retail.NEXT showroom in Gurugram highlights our dedication to expanding retail touchpoints and strengthening proximity to our customers. This state-of-the-art facility not only improves accessibility but also enables us to offer a highly personalised, immersive, and future-ready retail experience, building on our robust sales and service network.”
Gaurav Bhatia, Dealer Principal, Bird Automotive said, “Gurugram is a vibrant and rapidly evolving luxury market. With the opening of our new Retail.NEXT showroom in Sector 29, we are broadening our footprint to provide enhanced convenience and an elevated retail experience for our customers. This new facility augments our existing showroom and full-service operations, empowering us to uphold the highest standards of customer engagement that BMW is globally renowned for.”
Spanning 4,768 square feet, the Retail.NEXT showroom showcases up to five BMW vehicles, featuring dedicated customer consultation zones, an exclusive sales lounge, and a curated BMW lifestyle area. The thoughtfully designed layout ensures a seamless customer journey—from product discovery and personalised consultation to vehicle handover, within an elegant and immersive setting.
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