To celebrate the McLaren and Bowers & Wilkins partnership and the high-performance hybrid McLaren Artura supercar in which the two companies’ award-winning collaboration features, Bowers & Wilkins has created a specially-designed version of its Px8 wireless headphones, the Px8 McLaren Edition.
The new Px8 McLaren Edition will be available from the Bowers & Wilkins website and select retailers from 7 December priced at £699 / $799 / €799 (a tad less than Rs 70,000).
Bowers & Wilkins, the renowned British premium audio brand, has launched a McLaren Edition of its newest flagship wireless headphone, the Px8 with luxury British supercar maker McLaren Automotive.
Since 2015, Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in McLaren’s supercars and hypercars.
One of the world’s most respected audio brands, Bowers & Wilkins is famed for pushing the boundaries of loudspeaker capability, with the goal of revealing as much of the original recording as possible – without ever changing or distorting that sound. This pursuit of perfection, instilled by founder John Bowers, is still evident today.
The partnership is built on firm technical foundations which has already been recognised for three iF design awards for the system integrations of Bowers & Wilkins in the McLaren Speedtail, McLaren GT, and most recently, the McLaren Artura.
Bowers & Wilkins has worked closely with McLaren's design and engineering teams to create and optimise the audio system found in the company's first series production high-performance hybrid supercar - the McLaren Artura.
Like its McLaren predecessors, the Artura features the very latest speaker technologies, which are developed in Southwater, home to the Bowers & Wilkins research and development team since 2019 and only 30 miles away from the McLaren global HQ in Surrey, where its supercars and hypercars are hand-built.
The Px8 McLaren Edition features a Galvanic grey finish and Papaya orange highlights, the latter inspired by the famous Papaya orange which originated on founder Bruce McLaren’s early racing cars.
Sharing McLaren’s obsession with technical and performance-led aesthetics, the Px8 McLaren Edition headphones offer wireless sound quality synonymous with Bowers & Wilkins.
The heart of the McLaren Edition Px8 is stellar performance with outstanding detail, resolution and spaciousness thanks to all-new bespoke 40mm Carbon Cone drive units, inspired by technology used in Bowers & Wilkins reference-quality loudspeakers.
The Carbon Cone drive units in the Px8 McLaren Edition are carefully angled inside each earcup to ensure a consistent distance relative to the listener’s ears from every point across the surface of each driver, to produce a more immersive and highly accurate soundstage.
The result is the best sound quality Bowers & Wilkins has ever delivered from a pair of wireless headphones.
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