Hi-tech India Limited, Asia's largest helmet manufacturer, which has already
opened 117 RiderZ Shoppe retail outlets across India, Bangladesh, and Cambodia,
is now looking to expand its network by adding 1000 Steelbird Riderz Shoppe
over the next two years.
Shoppe is a one-stop-shop solution for bikers with a range of all new and
hi-tech helmets, riders' jackets and suits, gloves, goggles, and pannier boxes,
all available under one roof.
helmet manufacturer stated that the goal is to deliver top-notch riding gear
and a wide selection of ISI helmets right to the consumer's home. In due
course, the company will continue to launch new models of helmets and high-tech
bike equipment in these stores. Through network growth, the company will be
closer to its current and future customers. Over the next two years, it has
aggressive expansion plans and aims to open 1,000 more Steelbird Riderz Shoppe
in different geographies in India and across the border. It will continue to
expand its network in this way.
Riderz Shoppe offers customers a distinctive shopping experience because staff
members are available to go over all the details and features of the products.
According to Steelbird, these storefronts operate under the single-window
solution philosophy, allowing customers to view the whole product selection at
Jain, Global Group President, Steelbird Helmet stated that "Even though
Steelbird has a sizable presence in multi-brand stores and a broad distribution
network, we have come to the conclusion that we must adopt the direct marketing
retail model in order to devote quality time to providing information about the
items in the manner we want. In particular, due to ignorance about safe items
that have been sufficiently tested to withstand an accident, the Indian helmet
business is overrun with fake and inexpensive products that endanger the lives
of innocent people."
he claimed that India's two-wheeler industry has the largest proportion of
motorcycles, which has led to a massive market for riding accessories. However,
when it comes to purchasing branded, high-quality riding gear, bikers scarcely
have any options. He claimed that the business intended to close the gap and inform
customers to choose high-quality products through Riderz Shop. Hence, the major
goal of expanding the Steelbird Riderz Shoppe is to promote the use of
ISI-certified helmets and offer the best riding gear with a broad selection of
products," he added.
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