Motor India introduced ‘MG Service on Wheels’ initiative to provide customers
with car repair and maintenance services from the comfort of their homes. This
service outreach programme reinforces the company’s commitment to providing faster
and more efficient service for ease and convenience of its customers. The pilot
version of the programme has been introduced in Rajkot and the company plans to
cover other upcountry markets across India in future.
‘MG Service on Wheels’ is a full suite of services to help customers in the
periodic maintenance of their vehicles in addition to addressing any repair and
upkeep requirements that may arise. It will cover most service operations that
are otherwise provided only in a workshop. The programme will be manned and
operated by fully trained and certified technicians backed by MG’s seamless customer
support. This will bolster service network and extend reach across existing
Service on Wheels’ will operate as a mobile workshop equipped with all the
necessary tools, spare parts, and other consumables and digital assets to
support immediate and unforeseen yet urgent vehicle maintenance
requirements. The programme will be
powered by a simple and effortless appointment booking system. It will allow customers
to connect with the company and schedule their car maintenance at their
Motor previously introduced various customer-facing initiatives including- ‘MY
MG Shield’ and 'MGCare@Home'. While MY MG Shield is a unique and
industry-leading car protection and care program; MG Care@Home initiative,
rolled out in 2021, is designed to provide contactless repair and sanitization
services to customers at their doorstep. As a mark of recognition for its novel
and unique services, MG Motor secured the Number 1 ranking in J.D. Power India
Customer Service Index (CSI) 2021 Study.
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