India, part of the Bridgestone group, a global leader in tyres and rubber
providing solutions for safe and sustainable mobility has launched its
next-generation tyre Bridgestone Sturdo for the passenger vehicles segment. The
tyre has a special tread compound that extends tyre life by up to 29% and
improves ride quality on uneven roads.
Sturdo is available in 27 sizes ranging from 12” to 16” with multiple variants.
It is targeted for hatchbacks, sedans and certain CUVs market.
Sturdo tyre answers a key need of tyre longevity for the Indian consumers. The
special tread compound with strong reinforcement used in the tyre increases
wear resistant properties which results in longer tyre life. Having large center-blocks
with 3D tread grooves, the tyre delivers the utmost grip for better driving
safety, even on the wettest roads.
has globally been on the forefront of tyre technology, and this is now
showcased in India through our new offering in the passenger car segment-
Bridgestone Sturdo. Sturdo has up to 29% longer tyre life and is beneficial to
the end user from perspective of economics of owing the tyres. Bridgestone currently holds a leading stance
in the market, and we are confident that this latest offering will further
boost our positioning,” said Parag Satpute, Managing Director, Bridgestone
Sturdo tyre range will be available across all our 3000+dealers and sub dealers
pan India. Tyre customers in these markets can now benefit from the latest in
tyre technology. Bridgestone Sturdo – the name is directly derived from the
benefits it offers to the end user- i.e. Sturdiness and Durability. This product
is a result of careful research and analysis and combines a solution for the
most prominent need of Indian consumers: longevity of the product, leading to
cost efficiencies of their purchase.” said Rajarshi Moitra, Chief Commercial
Officer, Bridgestone India.