by German brand Hella’s product portfolio, Steelbird International, India’s
leading automotive components company, will soon be launching Steelbird horns
and spark plugs.
objective is to leverage Steelbird’s marketing and distribution strength in
reaching the product to maximum retail points across the country, while the
products from Hella will enable the best German reliability in delivering a
world-class product. Thus, both Hella and Steelbird are poised to complement
each other’s strengths in product offering and market distribution
International has been at the forefront of manufacturing and marketing
world-class automotive filters, rubber parts, and accessories for over 58 years
to the Indian market, and the best of OEMs in India and worldwide. Steelbird is
renowned for impeccable quality of product that translates into safety and
motoring delight for the customer across all 2-wheeler vehicle segments,
models, and types.
the recent highly successful forays into tyres, lubricants, bearings, and a
range of other categories, Steelbird has built a formidable brand equity on the
strength of in-depth and vast knowledge of the Indian market, coupled with
expert market penetration, most importantly because of rock-solid distribution
infrastructure and a tradition of lasting, mutually rewarding relationships
with a large network of channel partners pan-India.
new market intervention with horns and spark plugs will augment the already
strong Steelbird product portfolio and bolster its reputation as the premier
brand in automotive products for the 2-wheeler market.
the dealer’s meet in Dubai last week, in the presence of Rama Shankar Pandey, Managing
Director, Hella India Lighting, the leadership of Steelbird, Pankaj Kapur,
Managing Director, Steelbird, and ManavKapur, Executive Director, Steelbird
made the landmark announcement about launch of Steelbird horns and spark plugs,
(Powered by Hella), to their leading channel partners.
Kapur adds, “We are proud and privileged to collaborate with the world’s
leading player in Automotive sector, Hella, for our new market intervention.
The market holds great potential for such a quality product, and I am confident
that our new venture will achieve resounding success at the marketplace due to
the promise of world-class German Brand, coupled with the strong background,
experience, initiative and efforts of our competent channel partners.”
Rama Shankar Pandey says, “We are looking
forward to create positive experiences for 2W customers and channel partners of
Steelbird by offering our Product expertise in Horns and Spark Plugs. With
extensive distribution coverage of Steelbird in 2W segment, these Products
powered by Hella, are sure to make an impact, to make every ride safer and
smoother for road users. "
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