Steelbird to launch Hella horns, spark plugs

Steelbird International has been at the forefront of manufacturing and marketing world-class automotive filters, rubber parts, and accessories for over 58 years to the Indian market, and the best of OEMs in India and worldwide. Steelbird is renowned for impeccable quality of product that translates into safety and motoring delight for the customer across all 2-wheeler vehicle segments, models, and types.

With the recent highly successful forays into tyres, lubricants, bearings, and a range of other categories, Steelbird has built a formidable brand equity on the strength of in-depth and vast knowledge of the Indian market, coupled with expert market penetration, most importantly because of rock-solid distribution infrastructure and a tradition of lasting, mutually rewarding relationships with a large network of channel partners pan-India.

The new market intervention with horns and spark plugs will augment the already strong Steelbird product portfolio and bolster its reputation as the premier brand in automotive products for the 2-wheeler market.

At the dealer’s meet in Dubai last week, in the presence of Rama Shankar Pandey, Managing Director, Hella India Lighting, the leadership of Steelbird, Pankaj Kapur, Managing Director, Steelbird, and ManavKapur, Executive Director, Steelbird made the landmark announcement about launch of Steelbird horns and spark plugs, (Powered by Hella), to their leading channel partners.

Manav Kapur adds, “We are proud and privileged to collaborate with the world’s leading player in Automotive sector, Hella, for our new market intervention. The market holds great potential for such a quality product, and I am confident that our new venture will achieve resounding success at the marketplace due to the promise of world-class German Brand, coupled with the strong background, experience, initiative and efforts of our competent channel partners.”

 Rama Shankar Pandey says, “We are looking forward to create positive experiences for 2W customers and channel partners of Steelbird by offering our Product expertise in Horns and Spark Plugs. With extensive distribution coverage of Steelbird in 2W segment, these Products powered by Hella, are sure to make an impact, to make every ride safer and smoother for road users. "