Carbon, one of the leading manufacturers and suppliers of high-quality carbon
black solutions, has announced the launch of a first-of-its-kind carbon black
virtual showroom that provides a virtual reality experience, showcasing the
value and diverse usage of carbon black through the lens of a virtual car. The
virtual showroom can be accessed using the URL -
industry first, virtual reality experience, takes an individual through
intricate uses of each part of a car and showcases, through an immersive
experience, how carbon black can make a difference to the solutions it is part
of. The virtual showroom aims to be a one-stop shop experience for the entire
value chain of carbon black solutions.
Davidson, Chief Sales and Marketing Officer, Birla Carbon, said, “All around
us, the pace of change has accelerated in recent years. The adoption of digital
tools has been fast, representing an opportunity to do things better. As part
of our innovation journey, we identified a need to easily help people find
carbon black information in its many application spaces.”
He further added, “At Birla Carbon, we are
committed to being knowledge partners. We work hard on innovations that bring
sustainable and value-added experiences to our value chains. This virtual
showroom is one such endeavor. This showroom will go into the depths of an
automotive vehicle and drill down to the specific applications and benefits of
carbon black. Exploring the various parts of the showroom will give you an
engaging experience in understanding key components in which carbon black is
launch will mark Birla Carbon’s foray into digital innovation to share
knowledge, experiential access to learnings, and understanding of carbon black
solutions based on end application needs.
virtual showroom consistsof six categories - Mechanical Rubber Goods (MRG),
Coatings, Inks, Niche, Plastics, and Tyres. Each category provides further
information about the true value of carbon black in these applications. It
provides details on their performance attributes, benefits, and alternate
showroom is also an important link in the large Birla Carbon enterprise.
Whether it is a global manufacturing network that provides high-quality carbon
black, state-of-the-art R&D and Innovation facilities, or a supply chain
network that connects every part of the world, the journey begins with a single
click. Visit the Birla Carbon virtual showroom and begin this journey!
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