by a high demand rate in tier-II cities, this monsoon online searches for tyres
in India have shot up by 51% with MRF, Apollo, and Bridgestone being the top-3
most searched brands, reports the latest Just Dial Consumer Insights.
searches on Just Dial, India’s No.1 local search engine, reveal that demand for
tyres during the April-May-June’22 quarter rose by 51% YoY and 20% QoQ.
Searches in Tier-II cities shot up by 67% YoY while in Tier-I cities it
remained stable. Tier-I cities also saw a 14% QoQ growth while in Tier-II it
was marginally ahead at 18%. Demand for car tyres rose by 54% (YoY) but that
for two-wheelers remained stable across the country.
on the consumer trends, Prasun Kumar, CMO, Just Dial, said: “The jump in demand
for tyres is in line with the overall sentiment in the passenger vehicle
segment that has remained in green on a YoY basis backed by some new launches.
The rise in demand in the category for tyres across the country has been driven
by Tier-II cities that are witnessing a growth rate in demand higher than the
national average. To cope with the rising consumer sentiment, we have
aggregated a vast range of tyre dealers on our platform so that our users can
get the best deal. This has resulted in Just Dial becoming the go-to platform
for automobile users while searching for new tyres.”
Dial Consumer Insights also revealed that MRF, Apollo, Bridgestone, CEAT, JK,
Goodyear, Michelin, Yokohama, TVS, and BKT were the top-10 most searched tyre
brands in the country with the top-3, MRF, Apollo, and Bridgestone, dominating
77% of the searches on the platform.
Mumbai, Bengaluru, Chennai, and Hyderabad are the top-5 markets in Tier-I
cities that saw maximum demand for tyres. MRF was in maximum demand in Delhi,
Chennai, and Hyderabad while Apollo’s top-3 markets were Delhi, Mumbai,
Chennai, and Bengaluru. For Bridgestone, most of the searches were from Delhi,
Mumbai, and Bengaluru.
Tier-II towns and cities, maximum traction for tyres was from Chandigarh,
Coimbatore, Jaipur, Thiruvananthapuram, and Lucknow. The demand growth rate
(YOY) for MRF and Apollo in Tier-II markets was around 58% each while for
Bridgestone it doubled.
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