Suzuki Subscribe, the unique programme of owning a Maruti Suzuki vehicle
without buying it, has completed two successful years.
An initiative tailor
made for Maruti Suzuki’s evolved aspirational buyers for a hassle-free car
ownership experience, Maruti Suzuki Subscribe has seen exponential growth from
180+ customers in the initial 12 months of launch; to 1600+ customers in the
next 12 months, with a growth performance of nearly 800%.
Maruti Suzuki Subscription programme allows the customer to opt from a range of
Maruti Suzuki vehicles, for multiple tenure options, for an all-inclusive fixed
monthly rental. Once the tenure is over, the customer has an option to switch
over to a new car or avail the option of purchasing the subscribed car.
Srivastava, Senior Executive Director - Marketing and Sales, Maruti Suzuki
India Limited, said “The modern consumer is living a fast-paced life, where
they prefer having flexible options when it comes to buying valuable assets.
Launched in 2020, during peak of pandemic, Maruti Suzuki Subscription Programme
revolutionized the way in which people can own a car. With this programme, we
are making personal mobility more accessible to the masses. The interest shown
by consumers towards our Subscribe Programme has helped us grow our network
from 15 cities in 2021 to 20 cities in 2022 and we shall be creating many more
such milestones in the near future.”
Suzuki Subscribe offers flexible tenure & subscription options starting
from one year, a fixed monthly rental which covers insurance (new and renewal),
service and maintenance cost, vehicle usage charges, roadside assistance as
well and a host of other benefits to ensure a hassle-free ownership experience.
also allows to upgrade or change the car and experience new ones from the wide
range of Maruti Suzuki cars. Customers has the flexibility to choose between a
White Plate Subscription and Black Plate Subscription options, as per their
needs. A White Plate Subscription is one wherein vehicle is registered in
customer’s name and hypothecated to Maruti Suzuki’s Subscription partner. In a
Black Plate Subscription, vehicle is registered under commercial application in
name of the Subscription Partner.
Suzuki has also launched a marketplace model for Maruti Suzuki Subscribe that
served as a unified platform to offer customized car subscription products
through multiple partners at competitive rates. It offers added convenience and
flexibility to modern-age car buyers under the umbrella slogan of ‘Your choice
of car. Your choice of Subscription provider.’
ensure the best offers for the customers, Maruti Suzuki has partnered with 4
partners including ORIX, Myles, ALD Automotive, and Quiklyz by Mahindra