Lubricants Pvt Ltd announced the launch of its next-generation passenger
vehicle lubricants - ‘Mobil Super,’ in new, improved packaging with refreshed
labels. The improved packaging offers a new QR-code-based anti-counterfeit
feature on the bottles for consumers to verify the authenticity of the
the launch of the new packaging, ExxonMobil has renamed its Mobil Super 3000
series as the Mobil Super All-In-One Protection series, Mobil Super 1000 series
as the Mobil Super Friction Fighter series, and Mobil Super HP asthe Mobil
Super Everyday Protection.
next generation synthetic passenger vehicle lubricant offers superior
technology that meets the latest BS-VI specifications and provides fuel economy
benefits with its Mobil Super All-In-One Protection series. Additionally, the
Mobil Super Friction Fighter series delivers better engine wear protection and
is leveraging their Tokyo Olympics Gold Medalist brand ambassador, Padma Shri
Neeraj Chopra, to communicate the change.
on the launch, Vipin Rana, CEO, ExxonMobil Lubricants Pvt. Ltd., said, “As a
technology leader, ExxonMobil is always exploring new ways to serve customers
better and bring a positive change to their lives. This also resonates with our
brand campaign ‘Farak Laakar Dekhiye.’ Keeping consumer needs in mind, our
product formulations are based on proven technologies and are optimized for
various driving styles and conditions. The new ergonomic pack design will help
consumers handle our products efficiently and the refreshed label designs add
to the visual appeal. The new Mobil Super range will also lead to better fuel
economy for our consumers and offer an enhanced experience to their everyday
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