the world’s leading sustainable mobility company, has become the first tyre
brand in the passenger vehicle segment in India to be accredited with the newly
introduced star labelling programme by Government of India.
Latitude Sport 3 and Michelin Pilot Sport 4 SUV tyres have received a 5 Star
rating which is a real endorsement of Michelin’s commitment to offering the
best of global sustainable technology and state-of-the-art products to its
Indian customers. Recently, Michelin became the first brand in India to receive
4 Star rating by the Bureau of Energy Efficiency (BEE) for it’s made in India
commercial vehicle tyre Michelin X Multi Energy Z.
Pandey, Commercial Director B2C for India Region at Michelin said, “At
Michelin, we believe that for mobility to have a future, it will have to be
increasingly eco-friendly, efficient, safe and accessible. After receiving the
first 4-Star label for our commercial vehicle tyre recently, we are thrilled to
be recognised once again with India’s first 5 Star rating for two of our most
popular passenger car tyre-lines in India. For our brand, this first 5 Star
rating will add greater confidence among our customers, where they will be
better placed to select tyres that are fuel-efficient, safe and contribute to
decreasing carbon footprint in the country. We are dedicated to offering our
Indian customers the most advanced technology best tailored to keep them safe,
comfortable, and efficient on Indian roads”
new Government regulations will demand that all tyres sold in India meet
crucial performance and safety standards such as rolling resistance and wet
grip. When this regulation becomes mandatory, all domestic and foreign
manufacturer and importers of truck, bus and passenger car tyres will be required
to attribute BEE star label to tyres sold in India.
Latitude Sport 3 is the third generation of Latitude on-road SUV tyres from
Michelin’s global line-up. The tyres are uniquely designed to offer the best in
the segment, driving experience, better performance in terms of fuel
consumption and an outstanding grip on all types of terrains. It provides
better road grip on wet roads with minimal roll resistance, adding to better
fuel efficiency. The tyre's exceptional design offers a high level of comfort
and maximum torque transfer while braking or accelerating, thus improving
Pilot Sport 4 SUV tyre is a high-performance, premium SUV tyre developed to
deliver unlimited driving pleasure, excellent longevity, impressive braking
performance, and dynamic handling. Pilot Sport 4 SUV tyres outperform peers in
dry and wet on-road braking, with shorter braking distances. Moreover, this
tyre provides better roll resistance, resulting in greater fuel efficiency and
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