Motor became the first auto OEM in India, and one of the very few brands across
the industries, to announce its vision of MGverse, a Metaverse platform. It
will provide an immersive experience to its customers and stakeholders through
will act as a universe that combines multiple virtual spaces into a single
platform. With this, the brand aims to bring MG fans, customers, partners, and
employees together to work, play, engage, collaborate, co-create, socialise and
shop. It will enable users to transcend beyond the restrictions of screens and
the boundaries of distance into a future where everyone can be present together
to create new possibilities and experience new things.
Gupta, Chief Commercial Officer, MG Motor India, said, “Digital technologies
have advanced faster than any other innovation in human history. MGverse is a
step forward where users can interact with visualised data, just like in the
real world. At MG, we strive to provide our customers with immersive
experiences at every touchpoint. MGverse is our vision for creating our
Metaverse, in which we and our partners will constantly explore, innovate, improvise,
and develop new solutions to consistently enhance the customer experience in
further adds, “This initiative will help us further strengthen our relationship
with GenZ and Gen Alpha. With MGverse, we will build upon our virtual customer
experience content to familiarize the future generation with innovative brand
For customers to explore their creativity in the MGverse, the brand will provide five different experience centers-
? Explore & Creator's Centre: This will enable the user to personalize, accessorize and build their favourite MG vehicle in the Metaverse. It will also allow customers to take a virtual test drive in the cities and streets of their preference. MGverse will even allow customers to book their MG cars from the comfort of their homes.
? NFT Gallery: This will allow users to witness MG’s finest collections on display and enable them to collaborate & co-create, list, and transact NFTs on the platform. Additionally, it will also give an opportunity to individuals and creators to create their own NFT and earn.
? MG Car Club: The members of MGCC will get one more avenue to connect, engage and celebrate togetherness through members-only events and concerts. They will also have an option to buy MG merchandise from MGverse.
? Gaming Arena: The user will get a chance to experience MG's rich racing history. One can choose their favourite racetrack to race in a sportier MG or play other games. Hence, the user can enjoy a plethora of games on MGverse.
? MG Knowledge Centre: It will provide opportunities to our employees and partners for upskilling and attending virtual training sessions, conferences, meetings, etc.
The platform will be accessible on mobile as well as other web browsers to engage GenZ and GenAlpha. MG intends to make similar experiences available for VR (Virtual Reality) headsets, allowing a more captivating and realistic experience at home and in dealerships. The platform will be executed in phases, with the first phase being implemented during the coming festive season.
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