India's leading e-commerce platform for pre-owned vehicles unveiled the first
of its kind tech mascot for the brand, Car-Lee, inspired from the legend Bruce
Lee, on this National Technology Day. Cars24 is the first to introduce a mascot
in the Indian pre-owned cars industry.
can handle all the obstacles and pain points of the pre-owned car industry,
making the car buying journey a hassle-free experience for the customers. He is
friendly, an expert in the auto field, and also represents the strong and lean
tech team at Cars24. The tech mascot will be an integral part of the company as
it will bring light to the tech-driven and customer-focused approach at Cars24
and will be visible in many different forms.
is a born digital company, and from the get-go has leveraged AI, ML, and data
science to standardise and optimise processes and gaps prevalent in the used
car industry- from utilizing the state-of-the-art proprietary inspection app to
pioneering a full-stack model or incorporating a powerful algorithm for price
discovery. Cars24 is a market leader in the tech-organized (online) used car
industry with a market share of ~90%.
on the Car-Lee launch, Jitendra Agrawal, Global CTO, Cars24 said, “The
pre-owned car industry, especially in India, has transformed into a more
organised industry on the back of tech integrated solutions and strong
e-commerce offerings. Trust and quality are two important cornerstones in the
used car industry that Cars24 is providing to its customers on the back of a
strong technology backbone. Our
customer-friendly, tech Car-Lee is more than just a mascot, CAR-LEE represents
the seamless tech-integrated customer experience that we proudly offer to our
pre-owned cars industry is plagued with multiple consumer pain points. In this
pursuit, Cars24’s tech-mascot represents their commitment towards delivering a
seamless, user-friendly, and engaging experience for its customers.
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