with its commitment to strengthen the retail footprint in the Indian market,
India Yamaha Motor (IYM) Pvt. Ltd. announced the opening of its first “Blue
Square” outlet in Dwarka, Delhi. Launched under the banner of ‘Sawhney
Automobiles’, the 3S Facility offers end-to-end sales, service and spares
support. The concept-driven showroom is spread across 1940sq.ft. and embeds
Yamaha's racing DNA of excitement, style & sportiness.
focusing on customer-centric brand experience, Yamaha’s ‘Blue Square’ showrooms
are designed to offer a sense of community, creating a space for customers to
connect with the ethos of the brand. ‘Blue Square’ is designed to define the
legacy of Yamaha’s role in global motorsports with ‘Blue’ characterizing the
company’s racing DNA and ‘Square’ defining an entry into the world of Yamaha.
‘Blue Square’ outlets showcase the brand’s racing DNA through a Yamaha Blue
themed interior and a visually appealing borderline surrounding the exterior of
Chihana, Chairman, Yamaha Motor India Group of Companies said, “As a part of
‘The Call of the Blue’ brand campaign, Yamaha is excited to announce the launch
of the 1stBlue Square showroom in Delhi. The Northern region is an extremely
important market for Yamaha. Through these premium outlets, we aim to offer
captivating digital and personal experiences while keeping in mind the customer
preferences. Our motive for every customer who steps into a Blue Square showroom,
is to attain a sense of belonging to Yamaha's rich heritage in international
motorsports. The Blue Square showroom enables our customers to interact with
the brand, acquire product information, and check out the Yamaha accessories
and apparels, providing them with a smooth buying and ownership experience.”
premium outlet will showcase an attractive display of Yamaha motorcycles
followed by genuine accessories, apparels, and spare parts. The ‘Blue Square’
showroom also features a café that serves as a platform for customers to
connect with each other and gain information about the brand.
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