Covid 19 pandemic has made brands realise the significance of having an online
presence. No matter the nature of a company’s operations, digital platforms are
the need of the hour. Following the trends of the changing market post covid,
BattRE - a tech-driven EV start-up - has launched its very own AR-based virtual
showroom; introducing an era of change in the EV industry.
as Emagine, the platform uses AR to allow customers to experience, customise
and even buy their favourite BattRE scooter, at their convenience. Talking
about the platform, Nishchal Chaudhary (Founder, Director), Battre, says,
“Online retail continues to grow and is booming across industries of all shapes
and sizes. And the EV industry is no exception. As this space evolves, so does
our larger strategy as a multi-channel manufacturer to provide the most unique
and engaging experience in our physical, digital, and remote selling
environments. Therefore, we came forward as the first in our industry to step
outside of the traditional retail interactions, and launch a virtual showroom.
And we are extremely excited to note our customers’ reactions."
promises to enhance and influence the buyer’s purchase experience. With
numerous levels of interactions, the virtual showroom offers a high level of
customisation for buyers. It is available for everyone through a tab on the
home page of their official website, BattRE.in. Currently limited to their
existing models, Love &One, it will soon be expanded to include their
upcoming models. “Emagine will be a great aid to the customer in their decision
making”, adds Nishchal Chaudhary.
the virtual showroom isn’t the only offering when it comes to customer
convenience in the BattRE purchase journey. The automaker’s completely
digitised sales system ensures a seamless experience by enabling an easier and
swifter after-sales journey.
to the customer’s convenience is yet another digital tool - the BattRE app.
Through this app, riders can tap into information like trip histories, locations
of recharge stations, get call alerts
and navigation assist on the speedometer, and enjoy several other
these combined efforts to bring in a digitised revolution in the customer
journey, the future-oriented company aims to make your EV experience
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