Coating Systems, a leading global supplier of liquid and powder coatings,
announced its Global Automotive Colour of the Year 2022 – Royal Magenta.
selection for the eighth edition of the exclusive Global Automotive Colour of
the Year, Royal Magenta, is a deep cherry colour that brings a luxurious finish
to the market. The robust design has a majestic dark finish engrained with
merlot and garnet hues. The colour appears berry red in sunlight yet reveals a
dark, mysterious look in the midnight hours.
? “Royal Magenta delivers a new luxury look that is optimised
for future mobility,” said Hadi Awada, Senior Vice President, Global Mobility
Coatings at Axalta, adding that, “With innovative mobility-sensing and
environmentally-optimized waterborne technologies, we’re helping the mobility
industry transition toward increasingly sustainable solutions, electric
vehicles and autonomous driving.”
Magenta is formulated for all vehicle types and enriches the mobility palette
with alluring colour. Royal Magenta?is stylish and functional and is engineered
to work with radar systems used on autonomous vehicles of all sizes. The
sophistication of Royal Magenta is derived from Axalta’s track record of
providing luxury finishes to the mobility market and ties into global colour
trends that convey elegance with an indulgent and festive colour offering.
Burgundy, violet and cherry-like hues are becoming more fashionable in the
market.?The premium colour creates an opulent finish appearing lush with
faceted jewel accents.
year, we have designed a complex-looking colour that can be applied in a
simplified manner,” said Nancy Lockhart, Global Product Manager of Colour at
Axalta. “The design process began by tinting waterborne paints with various
layering systems to provide depth and colour.?With sustainability in mind, the
end colour was achieved with a conventional basecoat – clearcoat layering.?It’s
as easy on the eyes as it is to apply,” she added.
a leading colour expert in paint and coatings, Axalta uses its innovative
technology, advanced colour formulations and proprietary insights into global
and regional colour preferences to drive future color trends.