and ice have their own story of fun and adventure. Car companies organise events on ice for their
customers in order for them to understand the smart technologies that go behind
making a car driveable in some of the most inhospitable conditions.
Martin launched the company’s first ice driving programme in North America,
hosted at Crested Butte, Colorado. The company provided customers with the
ultimate driving experience against a stunning snow covered mountainous
company offered customers the opportunity to experience the full potential of
the Aston Martin range and hone their driving skills. The new On Ice programme
took place in the heart of the Colorado Rocky Mountains. The setting was
perfect as an ice track was custom built for the occasion.
a braking/cornering exercise loop, slalom, skid pad and full circuit, the
bespoke Aston Martin track was especially constructed for the occasion over
four months. Under expert tuition, participants indulged in some great driving through
the facility, embarking upon a series of braking, cornering and handling
exercises before putting their skills to the test on a mile-long frozen road
Aston Martin, The Americas, Julian Jenkins said: “After this hugely successful
first year we expect the On Ice program to become a mainstay of our customer
experience offerings here in North America.
ability to experience a range of our cars in a unique and controlled
environment resonates with Aston Martin customers and enthusiasts who are
united by a shared passion for driving.”
new Aston Martin On Ice programme will return in February 2015. The fun
continues, as they say.
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