Maruti Suzuki India Limited stated
that starting April 1, 2017 its midsize sedan Ciaz will be sold exclusively
through Nexa outlets across India. Nexa is the premium retail channel from
Maruti Suzuki. It was launched in July 2015 to offer customers a premium retail
experience. Nexa is at present operating at over 250 outlets and has
cumulatively sold over 200,000 cars.
The Nexa currently sells the Ignis,
Baleno, Baleno RS and the S-Cross premium crossover.
The Ciaz sedan is the leader
in the midsize sedan segment, growing 22% to nearly 60,000 units during
April-February 2016-17. The car was launched in October 2014 and is one of the
most successful models from Maruti Suzuki, having sold over 150,000 units since
inception. It is certified for offset and side impact crash tests and
pedestrian safety ahead of norms.
Executive Director (Marketing
and Sales) Maruti Suzuki India Limited R S Kalsi said: “Today, Nexa has established
itself as a successful model with over 200,000 cars being delivered in less
than two years of launch. Ciaz at Nexa gives us the confidence to do even
better and strengthen the brand Maruti Suzuki....Ciaz will help us achieve our
sustained long term goal of 20% sales through Nexa.”
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