Maruti Suzuki India Limited stated that starting April 1, 2017 its midsize sedan Ciaz will be sold exclusively through Nexa outlets across India. Nexa is the premium retail channel from Maruti Suzuki. It was launched in July 2015 to offer customers a premium retail experience. Nexa is at present operating at over 250 outlets and has cumulatively sold over 200,000 cars.
The Nexa currently sells the Ignis, Baleno, Baleno RS and the S-Cross premium crossover.
The Ciaz sedan is the leader in the midsize sedan segment, growing 22% to nearly 60,000 units during April-February 2016-17. The car was launched in October 2014 and is one of the most successful models from Maruti Suzuki, having sold over 150,000 units since inception. It is certified for offset and side impact crash tests and pedestrian safety ahead of norms.
Executive Director (Marketing and Sales) Maruti Suzuki India Limited R S Kalsi said: “Today, Nexa has established itself as a successful model with over 200,000 cars being delivered in less than two years of launch. Ciaz at Nexa gives us the confidence to do even better and strengthen the brand Maruti Suzuki....Ciaz will help us achieve our sustained long term goal of 20% sales through Nexa.”
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