the premium brand of car maker Toyota of Japan has formally entered India with
a restricted media event organised in New Delhi that saw some major auto
publications and journalists forced to miss this prestigious event. The invite was limited to
very few journalists, sadly and unfairly.
to highly placed sources, Lexus is making its India debut with the RX 450h SUV
and the ES 300h sedan. Both the cars are hybrid vehicles and are being imported
into the country. The Lexus RX 450 h will be the brand's flagship model in
India. The Lexus ES 300h is powered by a 2.5-litre four-cylinder Atkinson cycle
petrol engine + an electric motor.
Lexus RX 450h SUV will be launched with a hybrid-only powertrain. While the
Lexus RS 450h will cost around Rs 1.07 crore, the ES 300h will cost around Rs
55 lakh, ex showroom Delhi. Lexus as a brand has not been new to India. Lexus
cars have been imported in the past by Toyota dealers.
Lexus brand will be pitted against h luxury brands like Mercedes-Benz India,
Audi India and BMW India. The latter three are well entrenched in the Indian
market with their own assembly and manufacturing outlets with high levels of
localisation. Lexus may not find it easy to penetrate into this luxury car
market but then it has got an advantage of Toyota’s long years in India.
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