China, the Mecca for Jaguar and Land Rover cars, will now see iconic football
star cum celebrity David Beckham as brand ambassador for Jaguar cars. He will
support significant forthcoming Jaguar product launches in China, according to
a press statement from JLR. British sporting icon Beckham will feature in
above-the-line marketing campaigns for the brand in one of its most significant
JLR is a company owned and controlled by Tata Motors of India. Bob Grace, Jaguar Land Rover China Managing
Director, said: “We are absolutely thrilled that David will be an ambassador
for Jaguar in China. David Beckham is a Briton whose achievements mean he has
global popularityand he is someone who embodies contemporary British style and
sophistication. He is a truly modern, British individual with a genuine passion
for design, innovation, performance and driving.”
As part of a long-termpartnership, former
international footballer Beckham will star in a series of print adverts and TV
commercials exclusively in China.
The football star will feature alongside the
new Jaguar F-Type Coupé. His role will develop and will see him feature in many
Jaguar brand and product communication campaigns in the coming years, including
those for the Jaguar XJ, the company’s award winning large luxury sedan.
On the start of this new partnership, David
commented: “I’ve always been an admirer of Jaguar – from the styling and design
to the feel and roar of the engine, every element feels uniquely British. I
love the classic E-Type of the 60s and today this legacy is alive in the
phenomenal F-Type Coupé, a car that epitomises British craftsmanship. It’s an
honour to support a brand with such an amazing heritage and I look forward to
being part of Jaguar’s exciting future in China.”
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