Tata Motors Kite 5 concept is now Tata Tigor

By: Motown India Bureau

Feb 09 2017

The Kite 5 concept car from Tata Motors which was showcased at Autoexpo 2016, has now been christened as Tata Tigor. The Tata Tigor is the next offering of the Impact design language and is targeted at young, talented and confident individuals who express their individuality with a unique style of their own. Tata Tigor will cater to a design and attitude led consumer and will be India’s 1st ‘Styleback’.

Announcing the name Tata Tigor, Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors said, “After Hexa, we are speeding towards our next market introduction, the Tata Tigor which opens a new category of style and attitude in this segment. The break-free design dynamics of Tata Tigor makes it India’s 1st ‘Styleback’. We will announce its commercial launch soon and are excited to see the Impact of the ‘Styleback’ on our customers.

The Tigor Styleback introduces a radical new silhouette to the segment, which is dominated by boxy cars, Tata Motors said in a communication.

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