Audi, the German luxury car
manufacturer hosted the Audi India Range drive in Bengaluru to showcase its
diverse product portfolio and to grace the occasion with cricketer Virat Kohli.
The event also marked the market introduction of the most powerful and fastest
production Audi ever built – the next generation Audi R8 V10 Plus. A driving
enthusiast himself, Virat displayed his scoring pace by throttling the Audi R8 V10
A 5.2 FSI Mid mounted engine,
with 610 hp and maximum torque of 560 Nm, the all-new R8 V10 plus accelerates
in a mere 3.2 seconds from 0 to 100 km/h and keeps going to its maximum speed
of 330 km/h. The sound of the freely aspirated engine, whose maximum torque is
available at 6,500 rpm, has become even fuller and sharper.
Much lighter than its
predecessor, the next generation Audi R8 V10 Plus is priced at INR 2.55 crores
ex-showroom Maharashtra and INR 2.60 crores ex-showroom Karnataka.
The seven-speed S tronic
transmission delivers gear changes within hundredths of a second and with
virtually no break in acceleration. At the touch of a button, Audi Drive Select
lets you adjust the R8’s configuration by matching the ride dynamic to the
friction coefficient of the road. And for the first time, the newly developed
quattro drivetrain also works with Audi Drive Select, enabling you to adapt the
all-wheel-drive system for better traction and control.
Dual Injection: The dynamic
combination of intake manifold and direct injection in the high- revving V10
yields very short fuel injection times. The result is not just noticeable,
improved power delivery; it also makes for enhanced cooling and lower fuel
The quattro drive system has
been fully re-developed. The dual-clutch transmission directs newly designed
quattro drive system with an electro hydraulically activated multi-plate clutch
at the front axle. It has active water cooling for maximum performance. Add to
this, Audi drive select gives driver a choice between the basic modes comfort,
auto, dynamic and individual. In addition to the Audi drive select feature, the
Audi R8 V10 Plus also comes with a ‘Performance Mode’ for better traction in
dry/wet and snow conditions. Preset coefficient parameters alter the traction
control for optimum performance.
“Since our entry into India in
2007, we have defined the way the luxury car market has evolved, by launching
more than 40 products in India, which include a successful range of sedans,
SUVs and performance cars. Luxury to us is about choice and our wide range of models
showcased here has helped us in building an extremely strong foundation in the
country. We are buoyant on India and are looking forward to a sustained
profitable growth as we complete a decade in India,” said Joe King, Head, Audi
The event brought together the
diverse product portfolio of Audi in India including the super luxurious Audi
A8 L, one of the world’s most successful sedans – the Audi A6, the luxurious
Audi A4, India’s first compact luxury sedan – the Audi A3 Sedan, India’s first compact
luxury open top convertible – the Audi A3 Cabriolet, the super sporty Audi RS
7, India’s first super sportscar with an Avant body type – the Audi RS 6 Avant,
the sporty and luxurious Audi S5, the design icon – Audi TT Coupé, lightweight,
sporty and powerful - the Audi Q7, the progressive Audi Q5, the first and only
compact luxury SUV in India – the Audi Q3 quattro; the showstopper being the
most powerful and fastest production Audi ever built – the next generation new
Audi R8 V10 Plus. The programme presented an opportunity to experience the
capabilities of these vehicles on different kinds of tracks.
“Our focus is on the road ahead for the next
ten years. We will be introducing products in new segments, with new body
styles, new design language and new technologies to celebrate this success. We
will also focus on strengthening our dealer network by introducing new customer
touchpoints and innovative concepts like the Audi Mobile Terminal which is
already a success in Tier 2 and Tier 3 cities. We will continue to provide the
best to our customers in India and will launch at least ten new products in
2016,” said King.
Source: Audi India
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