Tata Motors has commercially
launched its hatchback Tiago (earlier named the Zica) at a starting price of Rs 3.20 lakh,
ex-showroom, New Delhi, for the Revotron 1.2L (petrol) variant and Rs 3.94
lakhs, ex-showroom, New Delhi, for the Revotorq 1.05L (diesel) variant. The car
is now available for sale across the country in over 597 Tata Motors sales
Available in 5 variants – XB,
XE, XM, XT & XZ with optional variants in XE, XM & XT, Tiago will come
in six colour options - Striker Blue, Berry Red, Sunburst Orange, Espresso
Brown, Pearlescent White and Platinum Silver.
The car will come with a
warranty of 2 Years / 75,000 KM (whichever is earlier) with an extended
warranty option of 2 years + 1 year (3rd year extended warranty up to 75,000km)
or 2 years + 2 years (3rd and 4th year extended warranty up to 1,00,000 kms).
With inputs from the Pune, UK
and Italy design studios, the Tiago’s appealing exterior design has a dynamic
silhouette to emphasizs the compact look and sharp design. The new
3-dimensional ‘T’ Logo is placed in a semi vertical position on the signature
hexagon grill, giving it a bold, expressive face with a confident, agile
stance. Tiago’s interiors have been crafted with utmost precision for a premium
feel. The geometric texture accented with chrome handles, knitted fabrics,
colour harmony, layered design theme with a dual tone interior, customisable
air vents, premium graphics on the fabric and body hugging seat bolsters all give
it an upmarket, inviting feel.
The stylish design is
complemented by enhanced performance and driving dynamics. The Tiago will be
available in petrol and diesel variants with two new engines - Revotron 1.2L
(petrol engine) and Revotorq 1.05L (diesel engine). These have been
indigenously developed by the company and globally benchmarked for a refined
road performance. Both these engines have been designed and programmed to
deliver superior fuel economy and a peppy driving experience with a
segment-first feature, the Multi-drive mode – City and Eco – making it
equivalent to offering two engines in one. The two drive modes are supported by
an advanced Engine Management System (EMS). Tiago’s many safety features
include dual front airbags, advance 9th generation ABS with EBD and corner
stability control, rear parking sensors with display on infotainment screen and
energy absorbing body structure for superior safety.
Tiago comes with a fuel
efficiency of 23.84 km/l on Revotron 1.2L petrol and 27.28 km/l on Revotorq
1.05L diesel (as per Automotive Research Association of India certification),
under test conditions.
Speaking at the launch,
Guenter Butschek, Chief Executive Officer & Managing Director, Tata Motors,
noted, “The Tiago reflects our passion and commitment to bring exciting,
technology driven cars into the market. Class leading features, advanced
driving dynamics, outstanding fuel efficiency, offers a great value for a
contemporary, young car.”
Mayank Pareek, President,
Passenger Vehicles Business Unit, Tata Motors, said, “The Tiago is the first
car to be launched under our Made Of Great campaign and the first to embody our
new Impact Design language. This globally benchmarked car, represents the next
big leap in our transformation journey. We are confident that Tiago’s strong
and distinct character will make it stand out in this highly popular but
immensely competitive segment.”
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