Mercedes-Benz drives in S 400 at Rs. 1.31 crore ex-showroom Hyderabad

Luxury car manufacturer Mercedes-Benz launched the S 400, a new variant of its flagship luxury model the S-Class, for its discerning customers in Hyderabad on Marych 29, 2016. Popularly referred to as the ‘best car in the world’ by the critics and the patrons, the S-Class portfolio in India, now becomes the most comprehensive one with the addition of the all-new S 400. The flagship S-Class epitomises opulence, indulgence and automotive magnificence. With the launch of the S 400, Mercedes-Benz underlines once again its brand promise of the ‘best or nothing’. The S 400 was launched by Roland Folger, Managing Director and CEO, Mercedes Benz India and Yashwant Jhabakh, Group Chairman, Mahavir Motors.

Under the hood of the new S 400 is a powerful 3-litre (2996cc), V6 petrol engine that produces 333 hp @ 5250-6000 rpm and a massive 480 Nm of peak torque @ 1600-4000rpm. The engine is motorised by the revolutionary 7G-TRONIC PLUS transmission from Mercedes-Benz. The 7G-TRONIC PLUS in S 400 has a more dynamic response and ensures reduced fuel consumption. The high efficiency is resultant of a reduced torque converter slip. The 7G-TRONIC PLUS auto transmission enhances driving pleasure due to dynamic gearshifts and response characteristics with smooth gear changes.

Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “Mercedes-Benz believes in introducing the latest products and variants in the market at regular intervals, to keep customer interest and curiosity intact in the brand. This strategy we firmly believe has contributed to our unmatched success in India. With the launch of the S 400, we further extend the S-Class model range and also bolster our strong presence in the prestigious S-Class segment. The S 400 symbolizes benchmark craftsmanship, affluence and grandeur. No other car stands for the Mercedes-Benz brand promise more than the S-Class”.

Folger further added, “The S-Class has always set standards that have retained its accolade as "the best automobile in the world" with each generation. We are excited to introduce the 9th variant of our flagship model for them. The S 400 will be locally manufactured in our world-class production facility in Chakan, Pune. This is yet another firm affirmation of our vision of ‘make in India’, and our unwavering commitment to the Indian customer in presenting the best of our global offerings.”

The exterior of the S-class is highlighted with its arched roofline with flowing contours. This is further accentuated with the dropping lines descending elegantly from the front to the rear of the car. The large grille with four louvers clubbed with the three-dimensional design of the chrome trim and grille interior adds substantially to the elegant look of the sedan. The attractive design of the S-Class is further enhanced by the all LED high performance sharply contoured headlamps and the beautiful panoramic sunroof. The S-Class has a drag co-efficient of 0.24, one of the lowest for a luxury car of this calibre.

With its clear architecture, the interior design of the S 400 embodies a classic, superior, cutting-edge saloon. The interior's expressive character is derived from a uniquely fluid and sensuously elegant style. The S 400 interiors feature plush leather upholstery, with the centre console, seats and door panels in leather. The dashboard is a combination of contemporary design featuring sleek horizontal lines, which along with the wood trim imparts the touch of luxury.

The high performance Burmester 3D surround sound system with 24 speakers, nine tweeters integrated in the instrument panels, doors, parcel shelf and roof lining along with the 24 channel amplifier with an output of 1520 watts, presents an incredible and unmatched listening pleasure.

With its pleasant and indirect light, the ambient lighting creates an unrivalled sense of well-being throughout the interior. 7 different colours and 5 dimming levels are available for the lighting mood desired.

For added comfort and entertainment, S 400 features individual entertainment systems in the rear. The COMAND online New Generation Telematics 5 (NTG5) in the S-Class comes with animated menus and 3D effects, besides an HDD to store music and videos, WLAN hotspot, SMS display, phone contact reader, radio and navigation.

The S-Class offers a rejuvenating hot stone massage function with six different programs ranging from relaxing and stimulating to an energizing effect. Occupants can choose from two intensities – low and high, and the seat backrest comes with a massage mat with 14 air chambers which can be inflated or deflated via fast responding solenoid valves, developing a wave-like massage effect. The massage function can be operated via remote with durations ranging from 12– 15 minutes.

The innovative safety systems featured in the new S-Class is the most advanced and includes 8 airbags, Electronic Stability Program (ESP), PRE-SAFE, Dynamic cornering control system, Adaptive Brake with HOLD Function, Brake Assist, ASR Hill Start Assist, 360 Degree Surround View Camera and an Active Park Assist.