Mahindra to unveil its new SUV NuvoSport in April 2016

It seems that the Mahindra Quanto has been remodelled into a new vehicle with an entirely butch look and a new platform. The new look vehicle from Mahindra & Mahindra has now been christened ‘NuvoSport’. This new SUV from the company will be launched in the first week of April 2016.

Based on the same new generation platform as the Scorpio, NuvoSport is an SUV with bold and aggressive styling. The NuvoSport derives its name from its sporty styling and its innate ability to enable an active lifestyle. The SUV is targeted at those who lead an active, outdoorsy lifestyle and have a bucket list of experiences to tick off regularly during their lifetime. 

Speaking on the brand name and images reveal, Pravin Shah, President & Chief Executive, (Automotive), M&M Ltd. noted, “Today, Mahindra enjoys the strongest equity in the SUV segment in India. Being a customer centric organisation we identified a need gap in the market and designed the NuvoSport to meet the needs of those customers who lead an active lifestyle and are looking for  a sporty and fun to drive SUV. I am sure that with the addition of the NuvoSport, we will further consolidate our leadership in the SUV segment and effectively address the entire gamut of customer segments across price points ranging all the way from Rs 4.5 lakah to Rs 25 lakh.”

The NuvoSport has been designed and developed in-house by the Mahindra design team, while the research and development of the vehicle has been carried out at the Mahindra Research Valley (MRV) in Chennai. The research and development activities for the NuvoSport were planned with high standards of quality, and accessible technology while ensuring that it met highest standards of safety and emission norms, the company release said.

Source:  Mahindra & Mahindra