It seems that the Mahindra
Quanto has been remodelled into a new vehicle with an entirely butch look and a
new platform. The new look vehicle from Mahindra & Mahindra has now been christened
‘NuvoSport’. This new SUV from the company will be launched in the first week of
Based on the same new
generation platform as the Scorpio, NuvoSport is an SUV with bold and
aggressive styling. The NuvoSport derives its name from its sporty styling and
its innate ability to enable an active lifestyle. The SUV is targeted at those
who lead an active, outdoorsy lifestyle and have a bucket list of experiences
to tick off regularly during their lifetime.
Speaking on the brand name and images reveal,
Pravin Shah, President & Chief Executive, (Automotive), M&M Ltd. noted,
“Today, Mahindra enjoys the strongest equity in the SUV segment in India. Being
a customer centric organisation we identified a need gap in the market and
designed the NuvoSport to meet the needs of those customers who lead an active
lifestyle and are looking for a sporty
and fun to drive SUV. I am sure that with the addition of the NuvoSport, we
will further consolidate our leadership in the SUV segment and effectively
address the entire gamut of customer segments across price points ranging all
the way from Rs 4.5 lakah to Rs 25 lakh.”
The NuvoSport has been
designed and developed in-house by the Mahindra design team, while the research
and development of the vehicle has been carried out at the Mahindra Research
Valley (MRV) in Chennai. The research and development activities for the
NuvoSport were planned with high standards of quality, and accessible
technology while ensuring that it met highest standards of safety and emission
norms, the company release said.
Source: Mahindra & Mahindra
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