With a promise to introduce
new products every year, Tata Motors has showcased its future range of
passenger vehicles at the Auto Expo 2016 that fall within its new Made of Great
promise to auto consumers. The product line-up features the new sporty compact
sedan (project code named KITE 5), the production ready, lifestyle SUV- HEXA in
automatic and manual variants, compact SUV – NEXON and the personalized
editions of the new passenger vehicles from Tata Motors. The new hatchback has
been showcased publicly for the first time at the Auto Expo 2016. While it
carries the ‘ZICA’ label for the duration of the event, the new name will be
announced after a few weeks, ensuring all necessary consumer/ branding and
regulatory aspects are addressed, and the launch will take place thereafter.
Tata Motors has partnered with
Jayem Automotives for developing performance & special vehicles. The
partnership will bring alive the next level of personalisation with performance
enhancement kits as well as design modifications. At the Auto Expo, the first
product from this partnership, a sporty hatchback, is on display.
According to Mayank Pareek,
President Passenger Vehicle Business Unit, Tata Motors, “We are focused on
bringing to our consumers the most exciting and dynamic, youthful,
high-performance vehicles that should be segment-defining in style and
features. The new range of Tata Motors vehicles showcased here at the Auto Expo
will offer our customer a more robust choice and at the same time, redefine our
passenger vehicles for the modern customer looking for stylish technology in
the cars of their choice.”
Source: Tata Motors
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