Inoue , (President & CEO, HCIL), Noriaki Abe (COO, Regional Operations,
Asia-Oceania, Honda Motor Co. Ltd., President & CEO, Asian Honda Motor) and
Takahiro Hachigo (President, CEO & Representative Officer
Honda Cars India Ltd. (HCIL),
leading manufacturer of premium cars in India today its new model Honda BR-V at
the Auto Expo 2016 in presence of Takahiro Hachigo, President, CEO &
Representative Officer, Honda Motor Co., Ltd. Honda BR-V is a new generation
Crossover Utility Vehicle which features the combination of bold, sporty
appearance and handling of an SUV together with great utility and spacious
cabin with 7 seats for the whole family. Developed exclusively for the Asian
market by Honda R&D Asia Pacific Co. Ltd, the much-awaited Honda BR-V is
scheduled to be launched in India this year.
Also displayed at the HCIL
pavilion, is the concept model Honda Project 2&4 powered by RC213V designed
to fuse together the values of two- and four-wheel mobility. Honda Project
2&4 was the winning entry from Honda's ‘Global Design Project'. Featuring
the RC213V competition motorcycle engine, which has been modified to run on
public roads, Honda Project 2&4 provides the freedom of a motorcycle and
the manoeuvrability of a car. Featuring a Cabin-less structure with floating
seat design for immersive driving experience, the concept model is a
combination of global creativity and craftsmanship.
The company also showcased its
flagship sedan Honda Accord at the motor show. HCIL plans to further strengthen its sedan line-up in India
and re-introduce the Honda Accord later this year. Honda Accord enjoys a strong
legacy in premium sedan segment in India, with the earlier generations making a
strong foothold in the market. The Accord on display, now in its 9th
generation, boasts itself as an exhilarating, refined and advanced sedan with
sporty looks, highly fuel efficient powertrain and loaded with features.
Speaking on the occasion
Hachigo, President, CEO & Representative Officer, Honda Motor Co., Ltd.
noted, "India is the largest contributor to the Asia & Oceania region
and the 4th largest contributor for Honda’s automobile sales globally making it
one of the most important and fastest growing markets for us. In order to
further accelerate growth in this important market, Honda is committed to
continue providing challenging products, which are unique to Honda and exceed
our customers’ expectation. The introduction of Honda BR-V is a further
testament of our commitment to the market.”
Katsushi Inoue, President and
CEO, Honda Cars India Ltd, said, “As we celebrate 20 years of our existence in
India and building an affinity with over 1 Million Indian customers, HCIL is
adopting a new brand direction of “Advanced and Exciting” and our products,
dealerships and communication will be guided by this new brand direction. Year
2015 has been a very successful year for HCIL as we achieved our record sales
of 200,000 units in a calendar year. The launch of exciting new models Honda
BR-V and Accord in 2016 will help us accelerate our growth this year and also
strengthen our brand in the country.”
Honda brought alive the theme
of its booth “Accelerate with Honda” through exciting racing machines that
pursue excellence in driving performance and premium models with advanced
Source: Honda Cars India
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