The new BMW 3 Series sedan was
launched in four exclusive design schemes: Prestige, Sport Line, Luxury Line
and M Sport. The new BMW 3 Series is locally produced at the BMW Plant Chennai
and can be ordered at BMW dealerships across India.
The prices of the different
diesel variants (All India ex-showroom) are: The BMW 320d Prestige costs Rs
35,90,000, the BMW 320d Sport Line (Navigation) costs Rs 41,50,000, the BMW
320d Luxury Line (Navigation) costs Rs 41, 50,000 and the BMW 320d M Sport costs Rs 44,50,000. The petrol variant
of the model will be launched later in 2016.
With the powerful BMW
TwinPower Turbo diesel engine, the new BMW 320d remains sporty in every
situation on the road. The combination of common rail direct injection and a
turbocharger with variable turbine geometry ensures that the new BMW 320d
delivers an output of 190 bhp. Peak torque of 400 Nm is available at around
1,750–2,500 rpm. The new BMW 320d accelerates to 100 kmph in 7.2 seconds with
the ability to achieve a top speed of 230 kmph.
The new eight-speed automatic
transmission performs smooth, almost imperceptible gear shifts. At any time, in
any gear, the transmission collaborates perfectly with the engine, enabling it
to develop its full power and efficiency. The new BMW 3 Series Sport Line,
Luxury Line and M Sport feature Shift Paddles for facilitating more convenient
manual gear shifts.
EfficientDynamics doubles the
Sheer Driving Pleasure of the new BMW 3 Series with features such as Auto
Start-Stop, ECO PRO mode, Brake-Energy Regeneration, Intelligent Lightweight
Construction, Electronic Power Steering, 50:50 Weight Distribution and many
other innovative technologies. Using the Driving Experience Control switch, the
driver is able to choose between different driving modes to suit the driving
conditions (ECO PRO, Comfort, Sport and Sport+).
The eye-catching design of the
new BMW 3 Series instils it with a striking presence on the road. The
distinctively sculpted long bonnet and set-back passenger compartment creates
extremely dynamic proportions. The revised LED headlights and LED fog lights
underline the sporting appearance to an excellent effect. The LED indicators
highlight the hallmark BMW twin headlight arrangement and create a stylistic
link between the headlight unit and the BMW kidney grille. The rear light are
full LED units arranged in distinctive BMW ‘L’ shape and are heavily curved
lending greater dynamic presence to the rear
end of the car even when it is stationary.
The broader side air intakes along with newly designed front and rear bumper
with line elements express the broad stand on the road. The M Sport version in
exclusive Estoril Blue metallic colour further reinforces the agile character
of the new BMW 3 Series even more prominently.
The new BMW 3 Series Sedan
with Sport Line sets clear visual accents. Its striking design features in
high-gloss black reinforce its sporty look. The boldly designed kidney grille
slats in high-gloss black produce an especially athletic effect for the front
end. On the inside, contrasts between black and red express the typical BMW
athleticism: red contrast rings on the round gauges of the instrument panel,
including sporting chrono scaling, red contrast stitching on the sports
steering wheel and a basic decorative trim strip in high-gloss black with coral
red accentuated strip. Additional upholstery options are also available with
Sport Line. As a distinctive feature of the Sport Line, the vehicle key is
designed in black with a red decorative
The new BMW 3 Series Sedan
with Luxury Line impresses with its classic and elegant design. Discreet and
refined design elements made of high-gloss chrome unit bring exclusivity to the
exterior and are characteristic of the individual features of the line. As a
distinctive feature of the Luxury Line, the vehicle key is designed in black
with a chrome- plated decorative strip.
The M Sport version elevates
the look and feel of the new BMW 3 series to the next level. The new BMW 3 Series
M Sport is equipped with the M aerodynamic package, an M leather steering
wheel, front sports seats and Driving Experience Control switch with additional
Sport+ mode. It features the BMW Navigation System Professional and full colour
BMW Head-up Display which projects vital driving information into the driver’s
line of sight. M Sport variant is also available in the new leather upholstery
options with accents.
The interior reflects the
elegance of the new BMW 3 Series model range. The cockpit’s driver focus
orientation is a signature BMW feature designed to provide optimum access to
all important controls providing a sense of control and comfort. Seats in the
new BMW 3 Series are electrically adjustable on both the driver and front seat
passenger sides. The outstanding ergonomics have been improved further with
carefully arranged chrome highlights, high-gloss surfaces and ambient lighting
all of which build an even classier look.
BMW has been setting the
standard for connectivity between human, car and the outside world for many
years now. The BMW ConnectedDr ive includes BMW iDrive (the on- board Driver
Information system), BMW Apps, Radio BMW
Professional, Park Distance Control (PDC), Connectivity through Bluetooth and
USB devices as a standard in the new BMW 3
Series. The BMW Navigation system Professional (integrated Global
Positioning System-GPS), with an 8.8
inch high-resolution display is
available in Sports Line, Luxury
Line and M Sport.
Philipp von Sahr, President,
BMW Group India said, “Forty years ago, the BMW 3 Series established the modern sports sedan
segment and is the world’s most widely sold premium vehicle. With its sporty
character, the BMW 3 Series epitomises the heart of the BMW brand more than any
other model. The new BMW 3 Series will continue to lead this legacy with its
sporty design, powerful performance and unmatched efficiency. With its everyday
usability, dynamic characteristics and attractive design, the new BMW 3 Series
will establish a new benchmark in the Indian luxury car segment. The BMW 360º
program further provides exceptional flexibility and affordability to our
Customers have a choice to
avail the new BMW 3 Series with the BMW 360º Program. Offered by all BMW
dealers, this unique program enables prospects to select the new BMW 3 Series
model of their choice, the tenure of financial contract and per annum mileage
criterion. Basis the selection, an assured buyback ensuring low down payment,
affordable monthly instalments, complimentary service and maintenance for three
years can be availed. This provides the freedom to upgrade, retain or return
the vehicle at the end of the tenure.
Source: BMW India
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