Volvo Car Group could not have had a better start with the first edition of the
all-new Volvo XC90. All the 1,927 individually numbered cars that were only
available for sale via digital commerce, sold out in 47 hours after it was
released on Wednesday afternoon. Most of the cars were reserved within one hour
from sales start. At its peak, 7 cars were sold every minute, said a press
communication from Volvo Car Group.
“We are very pleased, but not really
surprised,” said Alain Visser, Senior Vice President, Marketing, Sales and Customer
Service of Volvo Car Group, further stating that, “The huge interest in the
XC90 escalated to astronomical levels after the world premiere last week.”
1,927 first edition owners of the new XC90 will get a fully loaded car with
uniquely numbered tread plates and a distinctive badge on the tailgate.
Alain Visser revealed that the first buyers
signed up for their favourite number in milliseconds. The rapid response, he
said, confirms that the XC90 is a truly iconic car model. The first edition will
be a collector’s item in the future,henoted.
are several striking features in the new XC90. The Onyx Black exterior and
8-spoke, 21-inch Inscription wheels are combined with an interior featuring
nappa leather seats in Amber, a Charcoal leather dashboard and Linear Walnut
inlays. If that is not good enough, the first edition will be powered by a
high-performance petrol or diesel engine from Volvo Cars’ new four-cylinder
Drive-E powertrains. There is no dearth of power in these engines because the supercharged
and turbocharged T6 All Wheel Drive has an output of 320 hp, while the D5 twin
turbo diesel engine has 225 hp. The engines are mated to a smooth 8-speed
of the most striking features of the new car is the tablet-like touch screen in
the centre. The in-car controls are virtually button free and represent an
entirely new way for drivers to operate their car and access a range of
Internet-based products and services.
And when it comes to sound, the Bowers &
Wilkins audio system features a 1,400 watts Class D amplifier, 19 speakers and
the latest sound processing software. This undoubtedly brings the emotional
experience of a world-class live performance into the car.
part of the safety package available in the car, there is a a run-off road
protection package and auto brake at intersection capability. All of Volvo
Cars’ auto brake functions vehicles, covering cyclists and pedestrians in front
of the car, are also standard. There is no other car so sophisticated like the
new XC90, yet so safe, not just for the occupants but for those on the road be
it a pedestrian or a cyclist.
Picture of the all-new Volvo XC90