Suzuki Motorcycle India
Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler
manufacturers Suzuki Motor Corporation, Japan, launched two ATV models in the
Indian market on December 7, 2015. While the price of the Ozark 250 model is
Rs. 5,45,000 (Ex Showroom, Delhi), the Quadsport Z400 costs Rs. 8,50,000 (Ex
Suzuki is entering a segment
that has till now been dominated by Polaris of USA. Polaris is the only major
organised player in the Indian ATV segment.
The Ozark 250 is a versatile,
leisure ATV with many practical standard features, automatic clutch, class
leading performance, low maintenance design and a modern stylish look that
provides complete value in true Suzuki style.
The Quadsport Z400 is the
ideal sport-ATV for high-performance off-roading with sporty chassis, torque
loaded performance, smooth power-output and throttle response thanks to the
Suzuki fuel injection and other cutting edge technologies borrowed from the
Suzuki invented four-wheeled
ATVs in 1983 and the high performance ATV in 1985 among many other firsts in
the ATV segment. The launch of 2 of its international models in India reflects
Suzuki’s intent to cater to the Indian enthusiast.
According to Masayoshi Ito,
Managing Director of Suzuki Motorcycle India Pvt. Ltd., “With the goal of
expanding our product line in India, we have decided to launch two of our
popular ATV models in the market, hence showcasing our expertise across various
categories. We intend to make a strong foothold in this growing market and pave
the way for future launches in India.”
The venue for the launch is
the famed India Superbike Festival, to be held at Amanora Park Town in Pune. In
the first phase, Suzuki will sell their ATVs through authorised dealers in
Delhi, Mumbai, Bangalore, Pune, Kolkata, Jodhpur and Hyderabad.
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