Chevrolet India has announced
that it has partnered with Amazon India (http://www.amazon.in)
for booking the Chevrolet Trailblazer, the first of its kind initiative for premium
vehicles in India. Apart from letting customers book the Trailblazer at the
company’s showrooms, bookings for the premium SUV will begin on October 21,
2015 at Amazon India.
Commenting on the association,
Arvind Saxena, President and Managing Director, General Motors India, said,
“The Chevrolet Trailblazer is a powerful car and it needs a powerful
introduction. That’s why we are partnering with Amazon India, to change the way
consumers can purchase a car. This is a first of its kind promotion for premium
vehicles in the booming Indian e-commerce space and will enable us to create an
entirely new and unique experience for Chevrolet Trailblazer customers.”
“The evidence for e-commerce
is compelling: around 65 million consumers in India will buy online this year
against around 40 million in 2014. We found that many of our customers already
refer to online platforms before they buy a vehicle, especially in the premium
segment, and this new approach makes buying a Chevrolet car an even more
consumer friendly process,” Saxena added.
”We are very excited to make
this offer available to our customers across the country. As the digital
economy grows in India, customer buying habits are changing too and we
continually look for opportunities to transform the way India buys and the way
India sells. This is a perfect example of that effort,” said Amit Agarwal, Vice
President and Country Manager, Amazon India.
The Chevrolet Trailblazer
makes its debut on Amazon India, where customers can get all the information
regarding the vehicle. Customers can book their car at a nominal booking amount
on Amazon with an option of 100pc booking amount refund in case they change
their mind. The Chevrolet Trailblazer’s online bookings received on Amazon.in
will be fulfilled by the nearest dealership. . More details can be found at www.amazon.in/chevrolettrailblazer.
Source: GM
India