In the United States, Honda is all prepared to expand its
line up of small cars aimed at the next generation of buyers with the launch of
the 2015 Fit subcompact car and the all-new compact SUV, the Honda HR-V. Together
the Fit and HR-V will represent a significant growth opportunity for Honda in
the U.S., with both models produced at the automaker's newest North American
manufacturing facility located in Celaya, Mexico, which allows for production
flexibility to meet market demand, said a company statement.
"Both Fit and HR-V demonstrate how great things can
come in small packages, and no one does this better than Honda," said Jeff
Conrad, senior vice president and general manager of the Honda automobile division
for American Honda, adding that "Together these models also represent
Honda's step-by-step expansion of our production in the region, which has been
key to our success in America for more than 30 years."
With sleek styling and expressive character lines, the
HR-V is anticipated to launch this winter. Built on the same global compact
platform that underpins the Fit, the HR-V will feature a versatile and spacious
interior thanks to a unique centre tank layout. The HR-V will be equipped with
the Honda-exclusive Magic Seat, which allows for multiple seating
configurations and the ability to fold the second row seat completely flat for
added cargo space. The HR-V will serve as the entry point to the Honda light
truck line up, positioned below the CR-V in both price and size.
Source: Honda, USA
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