The German luxury car maker Audi has now introduced an Audi Mobile Terminal – a fully functional mobile showroom. Based on the Audi Terminal concept, the Audi Mobile Terminal is a portable showroom, designed to provide a full Audi experience to customers - whether in a metropolis or a smaller city.
Joe King, Head, Audi India noted that the Audi Mobile Terminal brings the showroom right to the customer’s doorstep, especially in tier II and tier III cities in India, where the emergence of a progressive and discerning set of customers, is significantly contributing to the transformation of the luxury landscape in India. “This is where the next phase of growth will come from and we are now future-ready,” he said.
Complete with car on display, Audi Exclusive Elements and an Audi Lounge, the Mobile Terminal takes the brand to the doorstep of the Audi customer, while showcasing Audi brand values experientially. Besides displaying the cars and Audi accessories, the Mobile Terminal concept serves as a hub for conducting test drives and enables customers and prospects to connect with Audi dealers for enquiries, new bookings and after sales support, in the comfort of the Audi Lounge. Convenient to set-up and easily movable across locations, the Audi Mobile Terminal will be showcased to customers over two days in each targeted city in association with Audi dealer partners. The Audi Mobile Terminal is slated to visit more than 30 cities over the next 12 months and will target around 2000 customers across India. The Audi Driving Experience will also be held in select cities.
Source: Audi India
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