The German luxury car maker
Audi has now introduced an Audi Mobile Terminal – a fully functional mobile
showroom. Based on the Audi Terminal concept, the Audi Mobile Terminal is a
portable showroom, designed to provide a full Audi experience to customers -
whether in a metropolis or a smaller city.
Joe King, Head, Audi India
noted that the Audi Mobile Terminal brings the showroom right to the customer’s
doorstep, especially in tier II and tier III cities in India, where the
emergence of a progressive and discerning set of customers, is significantly
contributing to the transformation of the luxury landscape in India. “This is
where the next phase of growth will come from and we are now future-ready,” he
Complete with car on display,
Audi Exclusive Elements and an Audi Lounge, the Mobile Terminal takes the brand
to the doorstep of the Audi customer, while showcasing Audi brand values
experientially. Besides displaying the cars and Audi accessories, the Mobile
Terminal concept serves as a hub for conducting test drives and enables
customers and prospects to connect with Audi dealers for enquiries, new
bookings and after sales support, in the comfort of the Audi Lounge. Convenient
to set-up and easily movable across locations, the Audi Mobile Terminal will be
showcased to customers over two days in each targeted city in association with
Audi dealer partners. The Audi Mobile Terminal is slated to visit more than 30
cities over the next 12 months and will target around 2000 customers across
India. The Audi Driving Experience will also be held in select cities.
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