Tata Motors has launched an anniversary
special edition of Tata Zest. This anniversary edition will come with 10 new features
and will be available in the XMS model, in both petrol and diesel variants. He car
will be available at select showrooms till October 2015 and will be priced at Rs
5.89 lakh for the petrol variant, ex-showroom Delhi (Difference of Rs.15,000 on
the current XMS model) and Rs 6.94 lakh for the diesel variant, ex-showroom
Delhi. Customer apparently will enjoy benefits worth Rs 31,000 at the price of Rs
15,000 only, the company stated in a press release.
The anniversary edition Zest
is equipped with 10 new features such as new exterior colour, new wheel covers,
Piano Black outside rear view mirrors, ‘anniversary’ embroidery on front seats.
The car additionally comes with an ‘Anniversary pack’ as an accessory kit. This
kit will contain anniversary theme body graphics, anniversary edition badge on
the C-pillar, rear windshield power curtain with remote, bottle holder on floor
console and scuff plates with illumination for the front.
Tata Zest which was launched
in August 2014, was the first all-new car, to roll-out, under the Horizonext
strategy. The product was developed based on three core vectors of Designext,
Drivenext and Connectnext.
According to Mayank Pareek,
President, Passenger Vehicle Business Unit, Tata Motors, “We are delighted to
announce that Zest from Tata Motors, which is the company’s first brand new
product under its Horizonext strategy, has completed one year in the industry.
On this occasion, we would like to extend our gratitude to our customers for
trusting the brand. Designed and developed with state of the art features, Zest
has changed the face of Tata Motors and has successfully exemplified the company’s
focus on best-in-class product and service experiences. With the special
edition we celebrate its 1st anniversary with our customers and hope to see the
brand evolve as a winner in its class in the years to come.”
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