Mercedes-Benz has launched the AMG S63
Coupe, AMG G63 ‘Crazy Colour’ Edition and the S500 Coupe in India. The company
has taken this initiative to address the growing need for exclusivity and
customisation in the Indian market. While the AMG S63 Coupe will cost Rs.
2,60,00,000 (ex-showroom Delhi), the AMG G63 ‘Crazy Colour’ Edition will cost
Rs. 2,17,00,000 (ex-showroom Delhi) and the S500 Coupe will cost Rs.
2,00,00,000 (ex-showroom Delhi).
Mercedes-Benz India set a product strategy of ’15
in 15’ and has launched nine new products this year. The company has never
launched three cars in a single day before this and this intense product drive
re-affirms the company’s determination to provide Indian customers with the
best from their global portfolio. Mercedes Benz has sold 6,659 units in India
this year and has recorded a growth of 41pc.
The new Mercedes-Benz AMG S63 Coupe
features a 5461cc V8 Petrol engine which produces 585bhp @ 5500rpm and an earth
shaking torque of 900Nm @ 2250-3750rpm. The AMG S63 will go from 0-100kmph in
4.2 seconds and has an electronically governed top speed of 250kmph. The S500
4MATIC Coupe has a 4663cc V8 Petrol motor which produces 455hp @ 5250-5500rpm
and produces 700Nm of torque @ 1800-3500rpm. The S500 Coupe can go from 0-100
in 4.6 seconds and has a electronically limited top speed of 250kmph. The
Massive AMG G63 features a 5461cc V8 Petrol mill which produces 544bhp @
5500rpm and 760Nm of torque from 2000-5000rpm. This beast will go from
0-100kmph in 5.4 seconds and has a top speed of 210kmph.
Mercedes-Benz India has also
launched the ‘designo’ app for the iPad in India. This app will enable a
specially trained sales force to create hundreds of different customisations
and combinations for customers. Using this app the customers will be able to
improve the look of their car and also receive an instant price quote for the
model they have designed. Customers can customise the paint finishes, interior
appointment and trims on their cars.
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