The compact SUV segment space
in India is just getting better by the day. Mahindra & Mahindra Ltd has
announced that its much awaited SUV with project code U301 has been named Mahindra
TUV300. Pronounced as TUV, 3 double
‘Oh’, the ‘T’ in TUV300 stands for ‘TOUGH’ to highlight the tough and stylish
SUV design. The numeric ‘300’ represents the series name, said a press release
from the company.
The design of the tough and stylish Mahindra
TUV300 has been inspired by a battle tank. Raised shoulders, high front nose,
flat roof, high ground clearance, and straight bonnet give the Mahindra TUV300
an iconic true blue SUV silhouette.
The new Mahindra TUV300 will
be powered by the Mahindra mHawK engine.
True to the tough and rugged
DNA of Mahindra vehicles, the Mahindra TUV300 is an all new SUV platform. The
Mahindra TUV300 has been designed and developed in-house by the Mahindra design
team. The research and development of Mahindra TUV300 has been carried out at
the world class Mahindra Research Valley (MRV) in Chennai.
The company stated that all
research and development activities for this SUV were planned with global
standards of quality, technology, testing norms, safety, regulations and
emissions from the very start to delight the customer.
Speaking at the name reveal, Dr. Pawan Goenka, Executive Director, M&M Ltd. noted “Today, Mahindra has the strongest equity in the SUV segment in India. In our ongoing automotive journey, we identified a need for a tough, bold and masculine SUV and our customer clinics have confirmed that the TUV300 delivers on these parameters. I am confident that the Mahindra TUV300 will follow in the footsteps of its illustrious predecessors to evolve into an iconic brand for Mahindra”.
Pravin Shah, President & Chief Executive, (Automotive) M&M Ltd. said, “The TUV300 is the very epitome of the Mahindra RISE philosophy as its development challenged the limits and conventional thinking, and involved the innovative use of resources. The vehicle will be manufactured at M&M’s future-ready manufacturing facility at MVML, Chakan in Maharashtra, where again innovative engineering, state-of-the-art technologies and manufacturing excellence are simply par excellence”.
Source: Mahindra & Mahindra
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