& Mahindra, leaders in the sports utility vehicle (SUV) segment, has
launched a new Thar 4X4 CRDe for Rs 8.25 lakh (ex showroom Delhi). The vehicle
was launched officially in Nasik in the state of Maharashtra in the presence of
Pravin Shah, President and Chief Executive (Automotive), Mahindra &
Mahindra and other senior officials of the company including Vivek Nayer, Chief
Marketing Officer, M&M.
Thar comes in two variants---one powered by a 2498cc CRDe engine and the
other a 2523cc DI engine (both diesel),
it is only the former that has got an upgrade. No changes have been made to the
DI engine variant.
improvements and additions have made to the CRDe model on the exterior as well
as the interior, including some savvy technical enhancements. Enhanced
exteriors include new front and rear bumpers, new muscular wheel arches, new
clear lens headlamps, redesigned side footsteps and canopy.
interiors that now have a premium touch and feel to it. There is a new dual
tone dashboard, new steering wheel and door trims with arm rests, redesigned AC
vents, new floor console with cup holders, new windshield demister, new gear
knob, 12V charging point, provision for 2DIN music system and lockable glove
the much needed enhancement comes in the form of a mechanical locking rear
differential that engages automatically without driver intervention and
provides enhanced off-road capability. .
that continue to remain in the new Thar are the 44 degree approach angle and 27
degree departure angle, 4WD with high and low ratios, a 2500 cc CRDe engine and
a ground clearance of 200mm.
which was introduced in December 2010 has seen a CAGR of 13 pc in sales for the
last four years despite a lacklustre performance in the passenger vehicle
segment in the country, noted Shah. The Thar has been selling roughly around
10,000 units a year of which 70 pc are of the DI engine variant and the
remaining of the CRDe variant. “The Thar is a true blue-cult offroader,” said
Shah, adding that “we own the space” referring to the off-road vehicle space in
As to why
only the Thar CRDe went through a feature upgrade, Shah commented that the CRDe
version was sold more in the personal space and these customers demanded
changes and were ready to pay more for these enhancements. The DI version, he
noted was largely in the utilitarian space which was very price sensitive,
hence no upgrades were done here. It was the demand from the off-roading
community in the personal space that led to the several enhancements in the
Thar CRDe, he added.
NEF TCI-CRDe 2498cc diesel
105bhp @ 3800rpm
Fuel Tank capacity
Wheel & Tyres
P 235/70 R 16 tubeless tyres
Front: Independent suspension with torsion bar and stabilizer bar
Rear: Semi-Elliptical leaf spring with shock absorbers
Price (ex-showroom Nasik)
Rs 8.25 lakh (ex showroom Delhi)
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